http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:43:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/chevrolet-billboards-bags.html Wed, 01 Feb 2012 12:00:27 +0000 A clever green initiative to upscale waste into useful items. ]]> http://www.psfk.com/2012/01/billboard-housing-financing.html Tue, 31 Jan 2012 14:45:22 +0000 Design studio Apostrophy's creates a prototype that puts outdoor media on traditional housing.]]> http://www.psfk.com/2012/01/are-cities-happier-without-advertising-headlines.html Wed, 04 Jan 2012 10:00:04 +0000 The banning of billboards in São Paulo, Brazil five years ago -- and the country's ability to flourish in spite of it -- calls into questions the efficacy of the advertising medium.]]> http://www.psfk.com/2011/12/billboards-hurt-nearby-property-values-study-shows-headlines.html Wed, 14 Dec 2011 11:30:27 +0000 Cities with stricter rules about signage regulations are more profitable.]]> http://www.psfk.com/2011/11/film-looks-at-advertising-as-visual-pollution-in-public-spaces-headlines.html Tue, 08 Nov 2011 11:00:34 +0000 The ubiquity and intrusiveness of billboard advertising is examined in a new film.]]> http://www.psfk.com/2011/08/ar-advertising-takeover-in-times-square-video.html Mon, 01 Aug 2011 12:12:44 +0000 Public Ad Campaign creates a mobile app that replaces billboards with artwork.]]> http://www.psfk.com/2011/07/nestea-invades-moscows-red-square-video.html Tue, 12 Jul 2011 18:45:22 +0000 Wieden + Kennedy's print campaign for the iced tea brand includes a huge billboard in Russia's capital city.]]> http://www.psfk.com/2011/07/colgate-crowdsources-participants-for-latest-campaign-through-facebook.html Fri, 01 Jul 2011 14:27:49 +0000 In support of a charity for children, Colgate engages its social network in a new series of digital ads. ]]> http://www.psfk.com/2011/06/video-game-product-placement-is-the-next-big-step-in-advertising.html Tue, 14 Jun 2011 12:37:22 +0000 Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.]]> http://www.psfk.com/2011/05/crowdfunded-ad-space-from-loudsauce.html Mon, 16 May 2011 16:12:01 +0000 The media platform that gives people the opportunity to fund ad space for causes they believe in. ]]> http://www.psfk.com/2011/05/street-art-without-the-paint-pics.html Fri, 06 May 2011 15:48:04 +0000 A Portuguese artist carves his work into the sides of decrepit buildings. ]]> http://www.psfk.com/2011/05/orbits-ambient-advertising-pic.html Tue, 03 May 2011 18:43:59 +0000 In Austria, outdoor billboards were placed in front of snow cannons to emphasize the breath-freshening effect of Orbit Ice Mints. ]]> http://www.psfk.com/2011/03/artist-creates-rooftop-murals-hoping-that-her-work-will-reach-new-heights-video.html Mon, 28 Mar 2011 15:59:59 +0000 Molly Dilworth’s project 'Paintings for Satellites' features artwork on the tops of New York buildings, and has inspired a conversation about using rooftops as advertising billboards.]]> http://www.psfk.com/2011/03/brand-saturation-pics.html Thu, 03 Mar 2011 13:45:35 +0000 Provocative and playful series of photos explores how much of an imprint advertising and branding has upon us.]]> http://www.psfk.com/2010/10/abstract-street-art-billboards-pics.html Fri, 29 Oct 2010 21:12:20 +0000 French street artist OX transforms billboards into color canvasses that blend with the nearby surroundings, becoming one with the cityscape. ]]> http://www.psfk.com/2010/10/quilted-shades-made-of-old-billboard-material.html Fri, 29 Oct 2010 12:02:04 +0000 Designer makes upcycled home furnishings from an unlikely source.]]> http://www.psfk.com/2010/10/boardwalk-empires-whiskey-bottle-qr-codes.html Thu, 14 Oct 2010 21:06:44 +0000 Bus shelter ads were made interactive to promote HBO's popular show.]]> http://www.psfk.com/2010/07/the-saga-of-art-versus-illegal-advertising-in-la.html Wed, 21 Jul 2010 17:26:39 +0000 A law which allowed buffing of LA's murals may end this year.]]> http://www.psfk.com/2010/03/pics-this-is-not-an-advert.html Tue, 23 Mar 2010 14:52:03 +0000 mobstr is a street artist working in the UK who produces a variety of notable public art interventions ranging from billboard takeovers to Banksy style stencils. ]]> http://www.psfk.com/2010/02/pic-user-generated-urban-spam-courtesy-of-nokia.html Wed, 24 Feb 2010 15:18:53 +0000 Maybe London just doesn't have enough billboard space, or maybe advertisers continue to think that engaging their audiences is best done by smacking them over their heads with their messages.]]> http://www.psfk.com/2009/12/corners-the-billboard-project.html Thu, 03 Dec 2009 15:25:28 +0000 Urging the public question their environment on a daily basis, the CORNERS project is a series of billboards installed from the airport along the 'gateway' leading into Sydney city.]]> http://www.psfk.com/2009/05/storefront-billboards-advertising-opportunities-or-illegal-eyesores.html Wed, 13 May 2009 17:01:24 +0000 Starting with the recent Public Ad Campaign targeting illegal street level advertising and followed by the Anti-Advertising Salon held last week, we’re noticing a more visible and organized movement to combat the commercial saturation of our physical and mental environments. This renewed effort couldn’t come at a better time, as the NY Times reports that while most segments of advertising are down, the increasing number of vacant retail spaces in urban areas has contributed to a rise in the amount of street level billboards going up. The lagging economy has not only presented more opportunities to reach consumers, but is changingRead more...]]> http://www.psfk.com/2009/04/public-ad-campaign-targets-illegal-street-advertising-in-nyc.html Tue, 28 Apr 2009 19:59:27 +0000 Over the weekend, the Public Ad Campaign organized groups of New Yorkers to go around and whitewash illegal street-level billboards located throughout the city that the Department of Buildings is apparently too busy to enforce despite their stricter registration program. The coordinated effort not only served as a reminder of the advertising that targets us at every turn, but also proved to be a valiant attempt at citywide beautification. The whitewashed ads were instantly transformed into blank canvases for teams of street artists to reclaim as ad-hoc gallery spaces. Though we personally feel that the contrast created by leaving theRead more...]]> http://www.psfk.com/2009/02/los-angeles-taking-further-measures-to-curtail-outdoor-advertising.html Tue, 03 Feb 2009 18:04:57 +0000 We wrote last month about the city of Los Angeles winning a court appeal to uphold their ban on new billboards but despite the legislation, many advertisers continue to try and skirt the wording of the law by putting up supergraphics signs instead.  Supergraphics are essentially enormous advertisements made mostly out of vinyl that are unfurled and strung over multistory buildings. If any form of advertising can claim to be more obtrusive than a billboard then this might be it. The images which can be bigger than the largest billboards often lie across the face of buildings which can cover windows,Read more...]]> http://www.psfk.com/2009/01/los-angeles-moratorium-on-billboards-upheld.html Mon, 12 Jan 2009 17:45:10 +0000 In move that will likely effect offsite advertising across the country, the U.S. 9th Circuit Court of Appeals has ruled in favor of Los Angeles’ 2002 ban on most new billboards, overturning a lower court’s decision that it violated advertisers’ First Amendment rights. The injunction specifically targets product signage being placed on buildings or spaces where that product is not sold, effectively eliminating advertisers from purchasing any new real estate and further cluttering the skyline.   The most recent challenge came from Metro Lights LLC, who claimed these regulations were unjust, given that Los Angeles continues to sell advertising onRead more...]]>