A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Coca-Cola Cans Designed for the Blind
12 may 2015
Agency Anonimo worked with the brand to create versions of the 'Share a Coke' cans for the visually impaired
A Global Network Of Eyes Gives Sight To the Blind
21 january 2015
Be My Eyes app uses active video-chat to connect volunteers and the visually-impaired
Shapes Translated Into Sounds Help The Blind See
12 march 2014
Synaesthesia has a very practical use for one Dutch engineer.
Contact Lens Creates Braille-Like Sensations On The Eye To Help The Blind See
31 january 2014
Researchers at Bar Ilan University have created a prototype contact lens that can relay images to the user directly on their eye.
3D-Printing Enables The Blind To Experience Outer Space Through Touch
15 january 2014
Scientists have converted 2D Hubble space images into tactile models, allowing the blind to feel the stars with their hands.
Campaign For The Blind Swaps Guide Dogs For Alternative Animals [Video]
14 january 2014
An ad for the Norwegian Association of the Blind envisions a time when guide dogs are replaced by wildlife like moose, geese, and goats.
Sensor Kit Allows Blind Cyclists To Ride Independently
1 october 2013
Visually impaired people can now cycle safely with the UltraBike unit.
Special Font Allows The Blind & Fully Sighted To Read Out Loud Together [Video]
30 august 2013
BBDO has created a storybook featuring a combination of braille and the alphabet.
Camera Equipped Glasses Help Restore Partial Vision To The Blind
8 august 2013
A visual prosthetic that helps visually-impaired individuals to see shapes and colors.
Contact Lens Turns The Human Eye Into a Telescope
28 june 2013
Researchers have created a potential solution to prevent the leading cause of blindness in adults.
The Blind Could Learn To See Using Animal ‘Whiskers’
7 november 2012
Scientists look to rats to help create life-altering measures for the visually impaired.
Barclays’ Talking ATMs Aid The Visually Impaired
5 november 2012
Bank installs a built-in audio facility to three quarters of its cash machines in the U.K.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed