Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness?
Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke’s broader “Open Happiness” campaign.
Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.  The three [...]

A quick report from the UK where I witnessed another example of the changing face of news gathering and news reporting The first time I heard the news of Michael Jackson’s death was through news reports on the Sky News cable channel here last night. Although they couldn’t confirm what had happened they were reading on-air reports about what was being reported directly on a Los Angeles based entertainment blog- not an official news service!

When we met Scott a few months back, he was say-at-home dad. He wasn’t just any stay-at-home-dad, though we realised as he sat opposite us in Snice with that broad grin on his face as we tried to hide the bewilderment that his site – the Sartorialist – had more traffic in a few months than we had in a two years.