http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/01/a-blogger-portrait-series.html Fri, 14 Jan 2011 18:52:56 +0000 Gabriela Herman's photography project profiles the people behind the electronic publications.]]> http://www.psfk.com/2010/11/so-much-for-brands-to-learn-so-little-time.html Tue, 23 Nov 2010 16:06:30 +0000 Chris Harrison looks at how Africa’s marketing pioneers are beginning to engage consumers on the Internet.]]> http://www.psfk.com/2010/06/george-parker-is-it-time-to-remove-the-web-from-advertising.html Tue, 22 Jun 2010 10:39:02 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/06/uniqlos-lucky-switch-a-brands-campaign-goes-viral.html Fri, 11 Jun 2010 14:19:36 +0000 An unusual banner ad and widget campaign vastly outperformed the norm associated with banner ads.]]> http://www.psfk.com/2010/04/opensky-offers-bloggers-a-new-source-of-income.html Thu, 08 Apr 2010 14:38:34 +0000 OpenSky offers publishers a new direct market sales opportunity. ]]> http://www.psfk.com/2010/03/bloggers-create-social-network-via-snail-mail.html Wed, 17 Mar 2010 16:54:39 +0000 The Package Project creates community between bloggers with a little bit of glitter and the postal service.]]> http://www.psfk.com/2010/02/the-sartorialist-and-garance-dore-on-social-media-in-fashion.html Thu, 18 Feb 2010 20:01:26 +0000 Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field.]]> http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html Thu, 22 Oct 2009 14:03:49 +0000 Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness? Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke’s broader “Open Happiness” campaign. Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.Read more...]]> http://www.psfk.com/2009/06/changing-media-jackson-the-blogs.html Fri, 26 Jun 2009 09:16:09 +0000 A quick report from the UK where I witnessed another example of the changing face of news gathering and news reporting The first time I heard the news of Michael Jackson’s death was through news reports on the Sky News cable channel here last night. Although they couldn’t confirm what had happened they were reading on-air reports about what was being reported directly on a Los Angeles based entertainment blog- not an official news service!]]> http://www.psfk.com/2006/08/photoblogger_becomes_mens_mag_photojournalist_1.html Wed, 09 Aug 2006 16:03:31 +0000 When we met Scott a few months back, he was say-at-home dad. He wasn't just any stay-at-home-dad, though we realised as he sat opposite us in Snice with that broad grin on his face as we tried to hide the bewilderment that his site - the Sartorialist - had more traffic in a few months than we had in a two years.]]>