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bmw i
Home april 26, 2013

Solar Paneled Garage Charges BMWs & Homes

The car brand teams up with Solarwatt to use energy from the sun to power up electric cars.

Design april 9, 2013

BMW Electric Cars Reimagined As Lounge Furniture

This seating installation offers a taste of the feel and motion of being inside a vehicle.

Advertising february 3, 2013

The Future Of Street-Level Advertising With KBS+ [Video]

PSFK videochats with BMW's agency Kirshenbaum Bond Senecal + Partners on their projection that transformed passing cars into futuristic vehicles.

Cities november 14, 2012

BMW Opens Popup Future Mobility Exhibition In NYC [Pics]

The Born Electric Tour showcases advanced electric vehicle concepts and sustainable product design.

Design july 29, 2011

BMW i Brand Takes Shape With i3 and i8 Concept Premieres

The automaker unveils two sustainable vehicle concepts aimed at the urban commuting and sports car markets.

Advertising february 22, 2011

Will New BMW i Sub-Brand Transform Mobility?

The German automaker bases BMW i on a top down rethink of consumer's future mobility needs.

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