http://www.psfk.com Good Ideas Report Thu, 18 Mar 2010 20:42:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ http://www.psfk.com/2005/08/boomers-marketing.html http://www.psfk.com/2005/08/boomers-marketing.html#comments Fri, 05 Aug 2005 11:30:46 +0000 Guy Brighton http://www.marktd.com/?p=356 TP has pointed to very good article on "Meaning – The Big Challenge That Boomers Face Widely Overlooked in Marketing" over on the Ageless Marketing. Marketing, the piece argues, is overly focused on idealized pursuits of pleasure seeking and pain avoidance. However that goes against the needs and wants of middle aged and older adults: Today’s 132 million middle-aged and … [visit site to read more] © Guy Brighton for PSFK, 2005. | Permalink | No comment | Add to del.icio.us Post tags: boomers marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2005/08/boomers-marketing.html/feed 0