Tappening is an educational campaign from BPA-free refillable flasks. It is designed to encourage the public to drink tap water whenever possible and also aims to send a message to the bottled water industry about its “unnecessary and extreme waste of fossil fuels and resultant pollution of the Earth”. We found their rather fun fly-posters on the wall of a deserted building site on 22nd & 3rd Avenue in New York.

Two different types of fictive projects based around bottled water have hit the market recently. With “daily nutritional values” ranging from -200,000% Carbon Tetrachloride to 2% polar bear tears and 98% melted ice caps, they are both part of campaigns to raise awareness over toxic spills, lying advertising and to end our massive consumption of bottled water.
Marking the 25th anniversary of the 1984 chemical spill caused by Union Carbide in Bhopal, India, the Yes Men, Bhopal Medical Appeal and London creative design firm Kennedy Monk have developed elegant bottles of water called B’eau pal.
The group explains:
“The unique qualities of our [...]

As a follow up to last year’s “Urban Tumbleweeds” art installation at Burning Man, this past weekend, as a part FIGMENT, New York based design studio MSLK has assembled a new eco-art project entitled Watershed.
Watershed is composed of 1,500 plastic water bottles (the number of bottles consumed every second in the United States), strung from a tree—perhaps arranged symbolically pointing to our consumption’s burden on the earth. The downsides to bottled water have been well documented; from the energy and resources required to producing and transporting the bottles, to the pollution and waste resulting from the whole process, and that’s [...]

If you’ve been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you’ll know about Fred, the water who’s also your friend. A fresh product in a category of sameness that’s also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and interviewed Adam Gayner on the Big Idea show:

As the debate continues over Water Bottles we have seen the discussion become more of a mainstream topic of conversation. We’ve aggregated enough opinions from the anti-water-bottle brigade, but what’s the reaction from the people who make bottled water? We asked Adam Gayner of water brand Fred was kind enough to shed some light on the industry from his perspective.
Do you feel there are benefits to consuming bottled water?
From my standpoint with Fred, onset child diabetes and obesity and many other health risks are reduced greatly by drinking bottled water [most people are dehydrated even with the growth of [...]