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Work december 24, 2015

This Truck Will Drive Around the U.S. to Let Women Try on Bras

With comfort and customization in mind, True&Co announces a mobile lingerie shop complete with fitting rooms

Technology july 14, 2013

PSFK’s Top Five Stories Of The Week

Samsung's flexible mobile displays, a bra that unhooks by clapping and how KLM embraced Comic Sans. We bring you the best in business, tech and art.

If The Bra Doesn't Fit, Your Body Is Not The Problem, Dama De Copas Explain
Design & Architecture february 5, 2013

Men’s Magazine Calendar Teaches Guys How To Unclasp A Bra

Magazine de-mystifies bras for men in a creative manner.

Technology october 11, 2012

This Smart Sports Bra Can Detect Breast Cancer

The Breast Tissue Screening Bra from First Warning Systems acts as a continuous monitoring system for tumors.

Innovation april 30, 2012

Innovative Bra Safely Stores Your iPhone In A Secret Pocket

This women's undergarment features a discrete compartment to hold your belongings.

Innovation march 22, 2012

Stella McCartney X Adidas Sports Bra Has Embedded Heart Monitor

High-tech clothing item for women helps track your workout progress.


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