http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/neuroscience-soldiers-mind-control-weapons-headlines.html Thu, 09 Feb 2012 11:00:59 +0000 Strides in cognitive science may gave rise to new brand of defense technology. ]]> http://www.psfk.com/2011/11/how-does-your-internal-gps-system-work.html Wed, 16 Nov 2011 15:27:22 +0000 Researchers have been able to conduct scans on people's brains to reveal how we navigate from one place to another.]]> http://www.psfk.com/2011/10/this-week-in-brand-strategy-and-marketing-8.html Mon, 24 Oct 2011 14:24:37 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/10/mouthguards-with-sensors-record-head-injuries.html Fri, 14 Oct 2011 11:45:47 +0000 Researchers at Standford University are able to measure the impact of sport-related head injuries with this mouthguard sensor. ]]> http://www.psfk.com/2011/09/people-learn-while-they-sleep-study-suggests-headlines.html Thu, 29 Sep 2011 15:51:24 +0000 Scientists speculate that an unconscious form of memory may enable the brain to process information without one's awareness.]]> http://www.psfk.com/2011/08/do-we-learn-less-when-we-speed-read-on-mobile-devices-headlines.html Mon, 15 Aug 2011 18:29:13 +0000 Modern technology allows us to read anywhere and allows us to read fast. But does speed reading affect the way our brains process the information?]]> http://www.psfk.com/2011/05/brainwave-controlled-ears-as-communication-organ.html Tue, 10 May 2011 09:00:01 +0000 Neuroware pitch their latest product as a human organ communication tool which expresses a user's mental condition before and during speech.]]> http://www.psfk.com/2011/02/hip-hop-creativity-and-the-brain.html Tue, 22 Feb 2011 19:29:18 +0000 Dr. Charles Limb's groundbreaking research on the brain during improvisation will be presented on stage at this year's TED Active Conference.]]> http://www.psfk.com/2011/02/avatar-like-out-of-body-reality-a-step-closer.html Tue, 22 Feb 2011 13:35:28 +0000 Swiss researchers have achieved success in projecting human consciousness into a digital avatar.]]> http://www.psfk.com/2011/02/the-images-we-carry-why-the-brain-prefers-certain-visual-data.html Fri, 11 Feb 2011 18:31:00 +0000 Our intuitive process of storing mental images resides outside our control, and perhaps with good reason. ]]> http://www.psfk.com/2011/02/thinking-cap-sparks-creativity-via-elecrical-current.html Thu, 10 Feb 2011 18:34:36 +0000 Device intent on stimulating the right, creative half of the brain with electrical current may alter the way view problem-solving forever. ]]> http://www.psfk.com/2010/11/the-power-of-the-mind-conducts-belgian-sonic-sculpture.html Wed, 24 Nov 2010 15:14:41 +0000 An imposing installation harnesses the residue of consciousness to an industrial audio experience in Eindhoven, The Netherlands]]> http://www.psfk.com/2010/10/an-intelligent-city-takes-shape-in-portugal.html Wed, 13 Oct 2010 17:53:19 +0000 An ambitious project to create a community with interconnected systems akin to the human brain is being planned for the city of Paredes.]]> http://www.psfk.com/2010/09/only-hearing-half-the-story.html Fri, 24 Sep 2010 11:29:16 +0000 Scientists have solved the puzzling mystery of why we are annoyed listening to others' phone conversations in public]]> http://www.psfk.com/2010/09/darpas-new-mission-to-create-a-mind-control-helmet-for-soldiers.html Mon, 13 Sep 2010 15:08:14 +0000 A science fiction-like technology that uses ultrasound to control the mind could soon be a reality.]]> http://www.psfk.com/2010/08/how-your-brain-is-like-the-internet.html Thu, 12 Aug 2010 15:58:13 +0000 New research shows the connected nature of the human brain.]]> http://www.psfk.com/2010/07/how-the-brain-benefits-from-musical-training.html Tue, 20 Jul 2010 18:35:56 +0000 A new study shows that music education can help boost a number of cognitive abilities]]> http://www.psfk.com/2010/06/how-language-shapes-our-thoughts.html Mon, 28 Jun 2010 20:42:13 +0000 What can a sign language used by deaf children tell us about the human brain?]]> http://www.psfk.com/2010/04/cognitive-readiness-technology.html Thu, 29 Apr 2010 19:03:56 +0000 The US Military is looking into ways to make soldiers as smart as they are strong.]]> http://www.psfk.com/2010/04/performing-more-than-two-tasks-simultaneously-may-be-ineffective.html Wed, 28 Apr 2010 16:21:53 +0000 What happens in the human brain when we multitask? ]]> http://www.psfk.com/2010/02/want-to-boost-your-brain-power-take-a-nap.html Fri, 26 Feb 2010 20:30:00 +0000 New research out of UC Berkeley suggests that an hour's nap can very effectively recharge the brain, making it better able to learn. ]]> http://www.psfk.com/2009/12/pic-3d-maps-of-the-brain.html Mon, 28 Dec 2009 22:03:22 +0000 A diagram called the connectome is seen as a potential holy grail for scientists looking to visualize the human mind.]]> http://www.psfk.com/2009/08/information-addiction-and-our-quest-for-relevancy.html Tue, 18 Aug 2009 07:07:26 +0000 Image credit: Getty Images, Craig P. Jewell/Flickr Turns out there might be a biological imperative to explain our addiction to information that leads us to obsessively check our Facebook profiles for updates and inexplicably lose hours at a time searching for obscure bits of information on Google. Scientists refer to this desire as seeking or wanting, a practice that affects the dopamine centers of our brains and causes us to chase the potential reward just around the corner rather than settle for the tangible one right in front of us. This quest for what might be, creates a seemingly infinite feedback loopRead more...]]> http://www.psfk.com/2009/08/brain-adaptation-or-apocalypse.html Thu, 06 Aug 2009 14:27:54 +0000 The New York Times’ Idea of the Day Blog recently led us to an interesting article in the Atlantic discussing the complex predictions of “intelligence augmentation” and how our species will adapt to exponential information with faster cognitive abilities.  Author Jamais Cascio examines the history of human intelligence and argues that as our information filtering abilities increase it will be inevitable to experiment and then utilize technologies to make you smarter. While an article in the Atlantic from last summer argues that Google is making us stupid, Cascio argues this summer that Google is making us smarter by providing anRead more...]]> http://www.psfk.com/2009/02/how-our-brains-are-affected-by-info-overload.html Thu, 19 Feb 2009 21:23:26 +0000 It’s become a truism that our interactions with technology are changing the way we think and act. But the big question is how exactly we’re being changed. Some say it’s evolving us into higher functioning humans, while others claim our hyper-multitasking and reliance on technology as an outboard brain is dumbing us way down. Another missive from the negative camp has come around -Maggie Jackson, Author of Distracted: The Erosion of Attention and the Coming Dark Age, says that our ability to deeply focus and pay attention is being swept away by our “cybercentric” society. She claims that attention isRead more...]]> http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html Thu, 05 Feb 2009 19:59:51 +0000 Recent studies conducted by researchers at Stanford University and Carnegie Mellon might go a long way in explaining our spending habits or in the case of the current economic downturn, our penny-pinching ways. Apparently, during every purchase we make there is an emotional tug of war taking place in two distinct parts of our brain that determines if we’re going to spend money or not. The study involved imaging shoppers’ brains while they contemplated these decisions. Jonah Lehrer, editor at large for Seed Magazine and author of “How We Decide,” explains: They discovered that when subjects were first exposed toRead more...]]>