brand Archives - PSFK

John Pugh, BI. Brain Scanning Headband Improves Your Concentration
Macala Wright. Why Mindfulness Is Key To Virgin Galactic’s Success
GET THE PSFK DAILY EMAIL

Tag: brand

Why The First Step To Success Is A Small One [PSFK 2013]

Hamdi Ulukaya, founder of Chobani Yoghurt, discusses how tackling uncertainty...

Scott Lachut: How Technology Has Changed The Concept Of The Brand [PSFK 2013]

A panel discussion at PSFK CONFERENCE 2013 discussed how technology is driving...

Twitter Rolls Out In-Tweet Surveys

Top brands are being given access to invaluable data.

Cap’n Crunch Launches Late-Night Youtube Talk Show

Cereal brand makes a comeback aimed at an adult audience.

New Balance 3D Printed Shoes Can Run In Races

The sportswear company has successfully had an athlete run a race in their...

Designer Sells Ready-Made Brand That Just Needs A Product [Pics]

'Hessian' has been designed by Ben Pieratt and for $18,000 he provides logos,...

Freddie Laker: What Will Make Consumers Care About Smart TVs?

The founder of Guide discusses how people want experiences on their TV not just...

Benetton Pushes Fashion Boundaries By Featuring A Transexual Model [Video]

The clothing brand continues to be edgy in its latest product campaign.

Shawn Parr: Why Brands Are Like People

The idea is complex and multi-dimensional just like human beings.

Rethinking The Physical Brand Retail Presence In New And Strategic Ways [PSFK Conference...

PSFK talks to a Partner at IDEO about helping companies reconsider the role that...

Building Iconic Brands By Winning The ‘Story War’ In Mass Media

PSFK speaks with author Jonah Sachs about his recent book exploring what it...

Chloé Launches 26 Short Films Inspired By The Fashion Alphabet

French luxury brand celebrates its 60th anniversary with unseen footages and...

UK Smartphone Will Be Released Without A Charger

O2 estimates that by releasing its HTC smartphone without a charger, it will...

Hermès Shows Off Its Craftsmanship With A Traveling Fair

The luxury brand gives fans a behind-the-scenes glimpse into the making of...

Shopping Site Uses Facebook ‘Likes’ To Build Personal Catalogs [Future Of Retail]

Social shopping service curates products based on social network preferences.

Limited Edition Hermes Scarves Inspired By Polaroids

Luxury brand collaborates with photographer to create unique and colorful...

Triple Pundit: Is Airbnb Changing The Face Of The Global Economy?

The online company, which connects vacationers with temporary hosts across 192...

Ed Cotton: Captain Morgan’s Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a...

Coca-Cola Collaborates With Celebs To Design New Tumblr Themes

Beverage company hopes to attract younger consumers with custom-designed blog...

Garment Visualization Technology Ensures The Perfect Fit Online

PSFK reached out and spoke to the CEO of Fits.me, a virtual fitting room for...

Digital Baseball Cards Let Fans Trade On Their iPhones

Confectionery company Topps reinvents its retro product with interactive mobile...

Composer Creates Artificial Engine Sounds For New Audi Hybrid [Video]

German car manufacturer creates fake noises for its electric vehicles to make...

Starbucks Rebrands European Stores To Win Over The French Market

World's largest coffee retail chain hopes to woo more 'cultured' customers with...

Innocent Smoothies Lets You Print Valentines Right On Their Labels

Let someone know that you love them with this fun, bespoke campaign.

Hardware Store Warns Customers Of Bad Weather Via SMS

Ace Hardware notifies consumers of impending storms to help build their brand...

This Week In Brand Strategy And Marketing

PSFK curates some of the strategy, digital and creative advertising news...

Marc Jacobs Encourages Fans To Be Part Of The Family Photo Album

Tapping into social media, fashion brand creates a collage of crowdsourced fan...

Game Rewards Brand Evangelists With Social Media Influence [Future Of Gaming]

Shopularity is a web-based platform for brand-sponsored contests in which...

Gamers Purchase In-Game Items To Help Feed Hungry Children [Future Of Gaming]

Zynga partnered with American restaurant chain Pizza Hut to raise money for the...

Moschino Runs A Facebook Photo Campaign To Overcome Language Barriers

Italian fashion brand incorporates a picture-based social media campaign to...

PSFK

42 Bond Street, 6th Floor
New York, NY 10012
+1 646.520.4672

PSFK Labs

Innovation Consulting
Custom Publishing
Custom Events & Experiences
Communication & Media

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.

Editor-in-Chief

Managing Editor

Creative Director

Events Director

Contributing Editors

Contributing Writers

Advertising & Sponsorship

Partners

web hosting by media temple

Sailthru

web metrics

free hit counter