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[Stat] Brand transparency would make 56% of consumers life long customers
[Inspiration] Brands inspired athleisure, says Juicy Couture tracksuit designer
Automotive june 3, 2016

Bentley Redefines The Luxury Limits Of The SUV

The Bentayga sets a bar for quality, speed and price in this competitive automotive category

Advertising february 4, 2016

Why Scion Should Live On as a Lifestyle Brand

Scion's creative culture exploits were the real success stories of the former car brand

Advertising november 3, 2014

Questioning Everything and Relating to Users are Key Branding Strategies

A former SVA Branding alumnus spills guidance, insight and tactics for successful branding in today’s culture

Culture august 28, 2014

Shawn Parr: What Have You Done Today to Make Someone Feel Special?

The head of Bulldog Drummond on how simple acts of kindness can build brand and consumer loyalty

Cities august 20, 2014

3D-Printed Shoes: Novelty or Fashion Accessory?

United Nude unveils its 'Float' footwear at its flagship store in New York City

Advertising february 24, 2014

If Manhattan Neighborhoods Were Assigned Their Most Ubiquitous Brand’s Logo [Pics]

British designer James Campbell Taylor portrays historic New York City neighborhoods as the businesses that appear there most frequently.

Advertising february 11, 2014

Instagram Publishes Physical Handbook To Inspire Brands [Video]

Need some tips on your company posts? The photo sharing network has got your back.

Advertising january 16, 2014

Subway Turns To GIFs To Boost Social Shares [Pics]

The sandwich chain targets a new consumer base in mini-campaign.

Advertising january 10, 2014

Fashion Brand Store Design Mimics Major Traffic Routes [Pics]

Nendo models Theory's New York stores flow after successful urban planning principles.

Advertising november 27, 2013

Louis Vuitton Creates Giant Replicas That Can’t Be Missed For Upcoming Exhibition [Video]

Luxury fashion brand reconstructs a huge version of its traditional luggage in Moscow’s Red Square.

Advertising august 30, 2013

Chocolate Bars With Missing Squares Test Buyers’ Generosity [Video]

Milka are encouraging consumers to share their sweets with others.

Advertising august 5, 2013

Brands Offer Prizes To Instagrammers With The Most Ad-Worthy Photos

New app offers rewards to users who let companies use their personal pictures in their campaigns.

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