Tag: brand
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Ace Hardware notifies consumers of impending storms to help build their brand and customer loyalty.
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PSFK curates some of the strategy, digital and creative advertising news catching our attention.
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Tapping into social media, fashion brand creates a collage of crowdsourced fan images from Twitter.
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Shopularity is a web-based platform for brand-sponsored contests in which entrants compete to receive votes...
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Zynga partnered with American restaurant chain Pizza Hut to raise money for the World Bank’s 2011 World...
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Italian fashion brand incorporates a picture-based social media campaign to target fans globally.
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Blush, the German lingerie brand captivates numerous bystanders and pedestrians with a daring promotional...
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Modern Scandinavian furniture pieces were used in operas set in different eras.
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Adbusters editor Kalle Lasn helped brand the movement through the Twitter hashtag #OCCUPYWALLSTREET and the...
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A superior product and clear message sells better than doom-and-gloom marketing.
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PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.
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Cereal maker Kellogg's is threatening to sue the Maya Archaeology Initiative over their toucan logo, claiming...
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The high-end Italian fashion brand will release a new diffusion line in conjunction with the major American...
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Common co-founder, John Bielenberg, shares his thoughts on a new initiative he calls a 'collaborative brand'...
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Lacoste, the French brand famous for its pique polos with the alligator stitched at the chest, is outfitting...
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EightPointNine is a UK-based coffee service that will create a blend of coffee to suit your flavor preferences...
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A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology,...
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Ed Cotton delves into the meaning of 'local' beyond the food and restaurant industry and what it means in the...
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Upscale brands like Burberry are turning away from the average customer to attract those with more secure...
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Sharpie encourages teens to use their markers to start a revolution in a multi-million dollar ad campaign that...
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Has Fabio taken over from Isaiah Mustafa as the mouthpiece for the iconic men's brand?
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In its two years, Kickstarter has funded 10,000 projects and raised over $75 million for more than 6,000...
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A quantitative assessment by Hitwise sheds light on the influence of Facebook fans.
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Common co-founder, John Bielenberg, shares his thoughts on a new initiative he calls a 'collaborative brand'...
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The Japanese release of the Nike Vintage Book chronicles the brand's iconic footwear and apparel of the 1970s...
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The British marque has achieved record sales in China, with the country now second on the list for Bentley’s...
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Brands might discover that their best strategy in our age of over-sharing may be to maintain an aura of...
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The car maker offers a recent example of engaging branded content with Prius Projects, a collection of the...
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BMW's Activate the Future campaign features a series of short documentaries with expert commentary from...
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The technology may allow people to watch two different programs on the same device.
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