http://www.psfk.com Good Ideas Report Thu, 18 Mar 2010 20:42:09 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ http://www.psfk.com/2010/03/5-lessons-from-pandoras-path-to-profitability.html http://www.psfk.com/2010/03/5-lessons-from-pandoras-path-to-profitability.html#comments Mon, 08 Mar 2010 21:12:46 +0000 Paloma Vazquez http://www.psfk.com/?p=58199 Looking deeper into Pandora's history and success offers some key insights and lessons into how a brand can succeed in winning customer loyalty and engagement profitably.]]> http://www.psfk.com/2010/03/5-lessons-from-pandoras-path-to-profitability.html/feed 0 http://www.psfk.com/2009/08/recreating-google-chromes-logo.html http://www.psfk.com/2009/08/recreating-google-chromes-logo.html#comments Tue, 11 Aug 2009 07:00:00 +0000 Paloma Vazquez http://www.psfk.com/?p=41163 This past June, Google invited fans to take the Google Chrome icon and rebuild it in an original way.  The end design created and ultimately launched by Google needed to stand out on the desktop, look stable yet dynamic, and use color to show some Google branding.  … [visit site to read more] © Paloma Vazquez for PSFK, 2009. | Permalink | One comment | Add to del.icio.us Post tags: brand advocates, branding, Google Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/08/recreating-google-chromes-logo.html/feed 1 http://www.psfk.com/2009/02/customer-commercial-ode-to-trader-joes.html http://www.psfk.com/2009/02/customer-commercial-ode-to-trader-joes.html#comments Mon, 09 Feb 2009 16:23:52 +0000 Scott Lachut http://www.psfk.com/?p=25624 Trader Joe’s is a small supermarket chain that has developed a winning formula for its growing number of stores by offering an inventory of innovative products – most are store brands – … [visit site to read more] © Scott Lachut for PSFK, 2009. | Permalink | No comment | Add to del.icio.us Post tags: brand advocates, supermarket, trader joe's Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/02/customer-commercial-ode-to-trader-joes.html/feed 0 http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html#comments Tue, 23 Dec 2008 12:00:47 +0000 Scott Lachut http://www.psfk.com/?p=20225 The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn’t changed. To that end, Microsoft recently invited 1,000 women … [visit site to read more] © Scott Lachut for PSFK, 2008. | Permalink | 19 comments | Add to del.icio.us Post tags: brand advocates, houseparty, mary kay cosmetics, Microsoft, party, tupperware, US, xbox Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html/feed 19