http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/03/5-lessons-from-pandoras-path-to-profitability.html Mon, 08 Mar 2010 21:12:46 +0000 Looking deeper into Pandora's history and success offers some key insights and lessons into how a brand can succeed in winning customer loyalty and engagement profitably.]]> http://www.psfk.com/2009/08/recreating-google-chromes-logo.html Tue, 11 Aug 2009 07:00:00 +0000 This past June, Google invited fans to take the Google Chrome icon and rebuild it in an original way.  The end design created and ultimately launched by Google needed to stand out on the desktop, look stable yet dynamic, and use color to show some Google branding.  Through the design process, another quality that became important to the team was to make the icon feel like a real, tangible object so that clicking on it would be like pressing a real button. As one might expect, user submissions were pretty inventive – some fans submitted videos of how they approachedRead more...]]> http://www.psfk.com/2009/02/customer-commercial-ode-to-trader-joes.html Mon, 09 Feb 2009 16:23:52 +0000 Trader Joe’s is a small supermarket chain that has developed a winning formula for its growing number of stores by offering an inventory of innovative products – most are store brands –  for reasonable prices in a quirky shopping environment that keeps its customers coming back. Despite the underlying corporate aspect that drives the business, each store manages to pass itself off as unique in some way, giving people the feeling that they’re being welcomed into their own distinctive neighborhood store. Based on our own experiences at their first NYC location on 14th Street, one need only look to theRead more...]]> http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html Tue, 23 Dec 2008 12:00:47 +0000 The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn’t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox’s new web-based games and services to their family and friends. USA Today reports: The Xbox event hosts used their own Xbox 360 consoles to demonstrate the new services, which also require broadband Internet service and subscriptions to Netflix and XboxRead more...]]>