The interactive installations were put up in Hong Kong malls where the denim brand gave away free prizes to participants.
Do Klout Perks work? Data suggests the program has considerable momentum.
A new study shows that having striking original video ads can actually boost product and company awareness.
The retail world has shifted as a result of new informed consumer expectations. How can businesses and brands stay relevant and necessary in a world where buyers don't have to believe what they're told?
To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”
The retailer's UK campaign allows customers to influence the final price of a product.
A recap of Old Spice's amazingly talked-about custom videos.
A recent partnership between the NBA's New Jersey Nets and the geolocation service Gowalla provides an early indication of the potential success of geolocation targeting.
16-year old video blogger Blair Flower, a.k.a. Juicystar07, has helped Shoes of Prey - a custom design shoe site - generate the highest traffic in one day since its inception.
Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered.