A PSFK Report On
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Levis’ Pop Up Phone Booth Puts Players On The Radio With Interactive Challenges
10 august 2012
The interactive installations were put up in Hong Kong malls where the denim brand gave away free prizes to participants.
Is Klout A Successful Marketing Tool? [Headlines]
20 june 2012
Do Klout Perks work? Data suggests the program has considerable momentum.
Special Effects In Video Ads Could Boost Brand Favoritism [Headlines]
4 january 2012
A new study shows that having striking original video ads can actually boost product and company awareness.
The Influence Of The Empowered Consumer [Videos]
6 december 2011
The retail world has shifted as a result of new informed consumer expectations. How can businesses and brands stay relevant and necessary in a world where buyers don't have to believe what they're told?
Ken Doll’s New Face: The Search For The Great American Boyfriend
22 march 2011
To strengthen Ken's visibility, Mattel launched an eight-part "Bachelorette"- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.”
Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price
7 september 2010
The retailer's UK campaign allows customers to influence the final price of a product.
Silver Fish Hand Catch: A New Benchmark For Social Media Campaigns
16 july 2010
A recap of Old Spice's amazingly talked-about custom videos.
How Geolocation Targeting Can Succeed
23 april 2010
A recent partnership between the NBA's New Jersey Nets and the geolocation service Gowalla provides an early indication of the potential success of geolocation targeting.
16-Year Old Girl Fuels Small Shoe Site’s Best Day Ever
29 march 2010
16-year old video blogger Blair Flower, a.k.a. Juicystar07, has helped Shoes of Prey - a custom design shoe site - generate the highest traffic in one day since its inception.
Autumn Calendar Automatically Tears Off Its Own Pages
10 march 2010
Stihl needed an inventive business gift to promote its new line of leaf blowers and Euro RSCG Germany delivered.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed