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	<title>PSFK &#187; Brand Experience</title>
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	<description>Ideas &#38; Trends</description>
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		<title>Good Ideas in Storytelling from Good Ideas London</title>
		<link>http://www.psfk.com/2009/03/good-ideas-in-storytelling-from-good-ideas-london.html</link>
		<comments>http://www.psfk.com/2009/03/good-ideas-in-storytelling-from-good-ideas-london.html#comments</comments>
		<pubDate>Mon, 23 Mar 2009 18:18:02 +0000</pubDate>
		<dc:creator>Larissa Hayden</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[PSFK Conference]]></category>
		<category><![CDATA[PSFK Good Ideas]]></category>
		<category><![CDATA[PSFK TV]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[colin nightingale]]></category>
		<category><![CDATA[gideon reeling]]></category>
		<category><![CDATA[good ideas london]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[punchdrunk]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29234</guid>
		<description><![CDATA[
This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. As part of the day of inspirational ideas, Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, introduced the audience to a new form of meaningful storytelling. By creating platforms for individuals to participate in their own entertainment, his storytelling design allows users to be part of the story as spectators, performers, and directors.
Colin summarizes his work as part theater experience, part art installation, and part night [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/good-ideas-in-storytelling-from-good-ideas-london.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Working With Your Competition</title>
		<link>http://www.psfk.com/2009/02/working-with-your-competition.html</link>
		<comments>http://www.psfk.com/2009/02/working-with-your-competition.html#comments</comments>
		<pubDate>Wed, 11 Feb 2009 18:25:31 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[david after dentist]]></category>
		<category><![CDATA[lorne michaels]]></category>
		<category><![CDATA[Mike Arauz]]></category>
		<category><![CDATA[perez hilton]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=25980</guid>
		<description><![CDATA[
As a follow-up to our post examining the Top Ten Big Brands in Social Media, we felt that strategist and PSFK friend Mike Arauz&#8217;s ideas on working within the online space were both thoughtful and timely. He begins by making the claim that where the internet is concerned, everything is your direct competition which reminded us of this quote from Lorne Michaels when recently asked about the competition for Saturday Night Live &#8211; his answer &#8220;Guitar Hero.&#8221;  
Needless to say, the rules have changed, particularly when you look at the microcosm of the web as an experience in and of itself. [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/working-with-your-competition.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>44 Brands in 6 Minute: Good Brands in the Music Space</title>
		<link>http://www.psfk.com/2008/12/44-brands-in-6-minute-good-brands-in-the-music-space.html</link>
		<comments>http://www.psfk.com/2008/12/44-brands-in-6-minute-good-brands-in-the-music-space.html#comments</comments>
		<pubDate>Fri, 05 Dec 2008 17:00:45 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4036</guid>
		<description><![CDATA[We&#8217;ve heard a lot of brands wishing to &#8216;own&#8217; music recently, and we always get a bit, well, annoyed about it, because music belongs to people and persons, not brands. And the only thing brands should be trying to do in terms of music are those bandied-brand words, &#8216;facilitating&#8217; and &#8216;enabling&#8217;. Ruby Pseudo&#8217;s team in the UK did a focus group recently where &#8211; in six minutes &#8211; the kids named 44 brands they saw as being part of the whole music &#8220;thing&#8221;, either in a good or an appropriate way.
Our results? The same brands kept coming up. As an [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/44-brands-in-6-minute-good-brands-in-the-music-space.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recap: Good Ideas in 2009 in Digital: Shaping Our Online Identities</title>
		<link>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html</link>
		<comments>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 20:58:17 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4032</guid>
		<description><![CDATA[
At our Good Ideas in 2009: Digital salon yesterday, much of the conversation surrounded how our online identities are created, both actively &#8211; through our own decisions of what we share about ourselves &#8211; and passively &#8211; through the actions and perceptions of others.   Given that we only have control over half of that equation, how do we ensure that the best and brightest portrait of ourselves is seen by the wider community?
Piers posited his &#8220;Red Coat, Black Coat&#8221; theory back in 2006, which proved to be a harbinger of conversations to come about approaches to online privacy [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Simpsons Satirize Apple Brand Culture</title>
		<link>http://www.psfk.com/2008/12/simpsons-satirize-apple-brand-culture.html</link>
		<comments>http://www.psfk.com/2008/12/simpsons-satirize-apple-brand-culture.html#comments</comments>
		<pubDate>Mon, 01 Dec 2008 20:20:04 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4028</guid>
		<description><![CDATA[On last night&#8217;s episode of The Simpsons, Springfield was graced with the appearance of a fake Apple store, known as Mapple.  The iconic cube store appeared in cartoon form complete with MyPods, MyPhones, MyCubes and an appearance by Steve Mobs reminiscent of the 1984 commercial.  Should Apple take offense or is satire is the sincerest form of flattery?

[via Laughing Squid]


By Nicko Margolies &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments  &#124; More stories in: Entertainment and Brand Experience, branding, Creative Thinking, public relations 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/simpsons-satirize-apple-brand-culture.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>AT&amp;T Text Jumbli: Many Screens, One Experience</title>
		<link>http://www.psfk.com/2008/11/att-text-jumbli-many-screens-one-experience-2.html</link>
		<comments>http://www.psfk.com/2008/11/att-text-jumbli-many-screens-one-experience-2.html#comments</comments>
		<pubDate>Tue, 25 Nov 2008 16:04:58 +0000</pubDate>
		<dc:creator>Allison Mooney</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4025</guid>
		<description><![CDATA[Screens are everywhere—in bars, taxis, movie theaters, living rooms, city streets, in your hand, in front of you right now—and it’s making media increasingly fragmented. Yesterday we talked about how the ad business is being affected by this proliferation of media channels.  “We have a story we want to tell, and we use different media channels and different touch points to tell it. We have to rely on the consumer to pull the story together,” said Robert Rasmussen.
However, the mark of a good campaign is not just narrative cohesion between these channels,  but truly connecting them in an [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/att-text-jumbli-many-screens-one-experience-2.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hands-on with the Engaging Ideas Card Pack</title>
		<link>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html</link>
		<comments>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html#comments</comments>
		<pubDate>Thu, 20 Nov 2008 16:21:37 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4011</guid>
		<description><![CDATA[A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, &#8220;We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.&#8221;  Well, now (thanks to Rob Fox) we&#8217;ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hands-on with the Engaging Ideas Card Pack</title>
		<link>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html</link>
		<comments>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html#comments</comments>
		<pubDate>Thu, 20 Nov 2008 16:21:37 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4011</guid>
		<description><![CDATA[A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, &#8220;We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.&#8221;  Well, now (thanks to Rob Fox) we&#8217;ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Herman Miller Tie-In, Provoking Thoughts and Innovation</title>
		<link>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html</link>
		<comments>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 17:57:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3992</guid>
		<description><![CDATA[
Herman Miller&#8217;s heir apparent to the Aeron Chair, the Embody series, is a design that promises to promote clear-minded thinking by lowering the stress placed upon the body while sitting.  With that in mind, they&#8217;ve created a microsite called Thought Pile that invites users to participate in an ideas forum by answering weekly questions that are meant to provoke conversation and innovation.  The results are displayed visually in a mind map on the screen, the circles displaying individual concepts growing in real time as the audience votes. Interaction can be as simple as clicking agree or disagree based [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Innocent Drinks Foster User Feedback</title>
		<link>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html</link>
		<comments>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 16:54:49 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3997</guid>
		<description><![CDATA[
The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section.  Hoping to foster a more robust brand culture and connection with their audience, innocent is trying out a consumer-centric website.  The new feedback area provides simple ratings along with more detailed reviews. A built-in feature promises to randomly select comments to be highlighted on the homepage and further entices visitors by awarding funky prizes each month.  The site layout was designed by Soup with a goal of pushing the playful nature of the company into the digital [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Risk of Combative Ad Campaigns</title>
		<link>http://www.psfk.com/2008/11/the-risk-of-combative-ad-campaigns.html</link>
		<comments>http://www.psfk.com/2008/11/the-risk-of-combative-ad-campaigns.html#comments</comments>
		<pubDate>Mon, 10 Nov 2008 19:39:31 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3980</guid>
		<description><![CDATA[
Eschewing the prevailing theory in advertising that one should never mention your competitor&#8217;s product, many companies are taking a page out of the political campaign season and going with attack ads or in the parlance of the industry, &#8220;comparative advertising&#8221; that do just that.  The trend towards negative marketing is being attributed to the downturn in the economy, forcing businesses to compete for a smaller pool of consumer dollars.
Although a dangerous proposition with plenty of potential to backfire, agencies tasked with creating these campaigns have found injecting humor to be the best method of ensuring success.  Additionally, the charges being [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/the-risk-of-combative-ad-campaigns.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King&#8217;s &#8220;Have It Your Way&#8221; Enters World of Fashion</title>
		<link>http://www.psfk.com/2008/11/have-it-your-way.html</link>
		<comments>http://www.psfk.com/2008/11/have-it-your-way.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:35:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3972</guid>
		<description><![CDATA[Taking a page from their customer friendly food service model, Burger King recently took &#8220;Have It Your Way&#8221; into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King&#8217;s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/have-it-your-way.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Idea Conference 2008 Reviewed</title>
		<link>http://www.psfk.com/2008/11/the-idea-conference-2008-reviewed.html</link>
		<comments>http://www.psfk.com/2008/11/the-idea-conference-2008-reviewed.html#comments</comments>
		<pubDate>Wed, 05 Nov 2008 15:28:24 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online & Web Services]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3963</guid>
		<description><![CDATA[
It has a broad reaching name and this year Advertising Age and Creativity brought together an equally wide range of speakers for a day of dialog about creativity and innovation. This year&#8217;s conference was held in New York City at Terminal 5, usually a concert and nightclub venue on October 30th. Once inside, attendees could congregate in the Inspiration Pavilion which was made up of booths and displays representing most of the days speakers. Notable was GM who had the Volt on display and Yahoo! who featured one of their Purple Pedals bikes. The following are some highlights of the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/the-idea-conference-2008-reviewed.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Brands Compromising Their Morals to Increase Sales?</title>
		<link>http://www.psfk.com/2008/11/are-brands-compromising-their-morals-to-increase-sales.html</link>
		<comments>http://www.psfk.com/2008/11/are-brands-compromising-their-morals-to-increase-sales.html#comments</comments>
		<pubDate>Tue, 04 Nov 2008 17:28:03 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3959</guid>
		<description><![CDATA[As pop-culture and celebrity gossip blogs continue to see increased traffic, particularly with the youth demographic, advertisers&#8217; views on what counts as acceptable have started to change.  Given the uneasy economic climate and tightening budgets, it&#8217;s become increasingly important for mainstream brands to be mindful of where their ad dollars are going.  As a result, following the crowds, even if that means entering non-traditional venues on the web with less respectable material, makes a good deal of sense.  Despite the inherent logic of this move, some in the media still question whether this issue has more to do with negligent [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/are-brands-compromising-their-morals-to-increase-sales.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Unboxing Video (Ever)</title>
		<link>http://www.psfk.com/2008/11/best-unboxing-video-ever.html</link>
		<comments>http://www.psfk.com/2008/11/best-unboxing-video-ever.html#comments</comments>
		<pubDate>Tue, 04 Nov 2008 15:44:49 +0000</pubDate>
		<dc:creator>Jeff Squires</dc:creator>
				<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[packaging design]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3962</guid>
		<description><![CDATA[We&#8217;ve all made a snide remark or two about those painfully slow &#8220;unboxing&#8221; videos clogging up the blogsphere.  We never really got into them until we saw this recent clip showing the opening of a Samsung Omnia i900.  So far, the video has already been seen by nearly 2 million people!



By Jeff Squires &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; More stories in: Mobile &#38; Telecom and Brand Experience, packaging design 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/best-unboxing-video-ever.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The MUJI is the Message?</title>
		<link>http://www.psfk.com/2008/11/the-muji-is-the-message.html</link>
		<comments>http://www.psfk.com/2008/11/the-muji-is-the-message.html#comments</comments>
		<pubDate>Mon, 03 Nov 2008 22:24:44 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Influencer Targeting]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3936</guid>
		<description><![CDATA[Japanese design company Muji wants to be clear with the latest message on their website: they are &#8220;not a brand.&#8221;  They simply develop &#8220;products with a view towards global consumption of the future.&#8221;  Curious.
On one hand, their vision is to be commended for offering an intelligent response to unchecked consumerism, where fads and cheaply manufactured goods are too often easily discarded when they go out of style or break.  To combat this trend, &#8220;MUJI aims to raise the standard of &#8216;enough&#8217; to the greatest extent possible.&#8221; They plan on accomplishing this by creating universal products made with dependable materials and [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/the-muji-is-the-message.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SharedEgg Maps of Consumer Culture</title>
		<link>http://www.psfk.com/2008/10/sharedegg-maps-of-consumer-culture-2.html</link>
		<comments>http://www.psfk.com/2008/10/sharedegg-maps-of-consumer-culture-2.html#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:08:08 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Influencer Targeting]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3953</guid>
		<description><![CDATA[SharedEgg offers some neat data visualization maps that provide a glimpse of the interconnected web of products, brands, and activities that binds us. Based on data collected from constituents of various &#8217;subcultures&#8217;, the maps reflect the different labels people have for themselves and others based on what they like, what they consume and how they spend their free time. SharedEgg explains their process:
What we ended up asking of our participants was just to list some of the products, and activities that they are involved with: what music artists they listen to, what movies they watch, what television shows they watch, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/sharedegg-maps-of-consumer-culture-2.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>&#8216;Flawed&#8217; Brands Are the Key to Success</title>
		<link>http://www.psfk.com/2008/10/flawed-brands-are-the-key-to-success.html</link>
		<comments>http://www.psfk.com/2008/10/flawed-brands-are-the-key-to-success.html#comments</comments>
		<pubDate>Fri, 31 Oct 2008 17:05:22 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3952</guid>
		<description><![CDATA[Internet culture whiz Clay Shirky gave some interesting insights into the biggest mistake of corporate branding.  Shirky argues that advertising seek to perfect brands, and in doing so, fail to reach and speak to average day people.  When a brand markets a perfect image, people are less inclined to interact with the product, because it doesn&#8217;t reflect their imperfect lifestyle.  Brands that use a flawed, or &#8216;human&#8217; marketing campaign reinforce and locate themselves within people&#8217;s lifestyles. The most promising direction now for brands, Shirky argues, is to use a raw and unfinished front, making their image far [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/flawed-brands-are-the-key-to-success.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Amazon Launches New Browsing Interface</title>
		<link>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html</link>
		<comments>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html#comments</comments>
		<pubDate>Thu, 30 Oct 2008 17:53:34 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3928</guid>
		<description><![CDATA[
Amazon.com has quietly released a beta version of a new web-browsing interface for its massive online shop.  The site is aptly named &#8220;WindowShop&#8221; as it allows visitors to survey popular items that might have been showcased if Amazon ever launched a physical storefront.  Users can either browse individual items and preview them or step back and view multiple items in a column display.  Not only is this an efficient way to find new products you may be interested in, but it&#8217;s also an effective way to get lost in a vast amount of material.
It is common knowledge on the internet [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Dilemmas of TV Product Integration</title>
		<link>http://www.psfk.com/2008/10/the-dilemmas-of-tv-product-integration.html</link>
		<comments>http://www.psfk.com/2008/10/the-dilemmas-of-tv-product-integration.html#comments</comments>
		<pubDate>Tue, 21 Oct 2008 20:33:42 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3907</guid>
		<description><![CDATA[As technology like TiVo or internet streaming enables individuals to avoid advertising, the industry has sought ways to sneak into the shows themselves.  The moral dilemma of corporate control was often dodged during the age of record viewers, but as television budgets tighten and viewers seek alternatives to the tube, network execs push product integration into the plots themselves.  While this long hated practice is often fought by the writers and actors, it is arguably an inevitable development in our favorite characters&#8217; lives.  Tina Fey mocked product placement on 30 Rock, but it was in response to actually needing the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/the-dilemmas-of-tv-product-integration.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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