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Amazon Bests Google As The #1 Consumer Brand [Headlines]
17 july 2012
Have Google Plus and privacy issues hurt the brand's image and reputation?
Walmart Uses Facebook’s Viral Platform To Offer Groupon-Like Discounts And Increase Brand Awareness
4 february 2011
In a smart move, Walmart is leveraging the social network's wide reach to make more people aware of its discounted deals.
Learning About Marketing Through Physics
30 august 2010
A recent talk by Dan Cobley draws parallels between the two disciplines.
The Reimagining Of Seattle’s Best Coffee
14 may 2010
Seattle's Best Coffee rebrands its logo identity, and embarks on an expansion plan.
Experiential Branding & Storytelling At Gel
13 may 2010
Thornberg & Forester's experiential brand work for this year's Gel conference in New York serves as an example of storytelling - where the process became the story.
The Best and Worst Brand Identities of 2009
21 december 2009
In the spirit of "best of" 2009 lists, Brand New has published its list of best and worst brand logos of 2009.
Aol. Celebrates Its Independence with a New Image
23 november 2009
Aol. celebrates its spin-off from Time Warner, and trading on the NYSE with a new brand identity.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots