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brand image
Advertising july 17, 2012

Amazon Bests Google As The #1 Consumer Brand [Headlines]

Have Google Plus and privacy issues hurt the brand's image and reputation?

Advertising february 4, 2011

Walmart Uses Facebook’s Viral Platform To Offer Groupon-Like Discounts And Increase Brand Awareness

In a smart move, Walmart is leveraging the social network's wide reach to make more people aware of its discounted deals.

Advertising august 30, 2010

Learning About Marketing Through Physics

A recent talk by Dan Cobley draws parallels between the two disciplines.

Advertising may 14, 2010

The Reimagining Of Seattle’s Best Coffee

Seattle's Best Coffee rebrands its logo identity, and embarks on an expansion plan.

Advertising may 13, 2010

Experiential Branding & Storytelling At Gel

Thornberg & Forester's experiential brand work for this year's Gel conference in New York serves as an example of storytelling - where the process became the story.

Advertising december 21, 2009

The Best and Worst Brand Identities of 2009

In the spirit of "best of" 2009 lists, Brand New has published its list of best and worst brand logos of 2009.

Advertising november 23, 2009

Aol. Celebrates Its Independence with a New Image

Aol. celebrates its spin-off from Time Warner, and trading on the NYSE with a new brand identity.


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