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Tag: brand partnership

Encouraging Brand Participation Through Advertisement Tagging

Tracking TV through dynamic smartphone applications opens new avenues for greater brand engagement.

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BMW And French Laundry Offer Guests An Elevated Experience

A partnership between the auto brand and fine-dining restaurant aims to instigate conversation and curiosity.

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Lady Gaga Named Creative Director at Polaroid

Polaroid announced a strategic partnership with Lady Gaga, naming her their Creative Director of specialty...

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