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brand strategy
Advertising march 17, 2014

Macala Wright: How Heritage Brands Maintain Cultural Relevancy

With shifting behavioral and online purchase patterns, courting customers is becoming a game of chess – or throwns. Here's how one heritage brand is playing.

Advertising april 12, 2013

Abigail Posner: How Brands Can Humanize Their Digital Experience [PSFK 2013]

Google's Strategic Planning chief to appear at PSFK NYC to offer insight into how the brand-tech paradigm is changing.

Advertising september 30, 2012

PSFK’s Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly ‘What’s Trending Now’ roundup.

Advertising september 12, 2012

PSFK Job Of The Day: Strategy Director, Brand Strategist – 360i

If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly (or via RSS). Here are two new jobs at 360i, just listed on the service.

Advertising september 11, 2012

After Fashion Night Out, Where Is Fashion Night Online?

Lessons in luxury, brand experience and purpose from digital brand strategist Marissa Vosper of Wolff Olins.

Advertising july 28, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Advertising july 21, 2012

PSFK’s Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly ‘What’s Trending Now’ roundup.

Advertising july 7, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Advertising june 30, 2012

This Week In Brand Strategy & Marketing [Cannes And LeWeb]

PSFK curates some of the strategy, digital and creative advertising news catching our attention - particularly following last week's Cannes Lions and LeWeb London festivals.

Advertising june 9, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising june 8, 2012

Creatives Sign Up For Strategy ‘Boot Camp’ To Brainstorm For AIDS Nonprofit

Advertising firm, Sid Lee, gathered a crack team of professionals in different areas of expertise to imagine and design the future of the global organization (RED).

Advertising june 6, 2012

Ed Cotton: Captain Morgan’s Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.

Advertising may 26, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising may 5, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

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