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brand value
Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

Advertising june 30, 2013

Jeff Fromm: Why Millennials Aren’t Who You Think They Are

Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.

Advertising june 9, 2013

Jeff Fromm: Why The Old Definition Of Brand Value Has Died

To win over millennials, brands must incorporate participative benefits into their models.

Advertising june 9, 2013

PSFK’s Top Five Stories Of The Week

A coke bottle made of ice, a vending machine that accepts Facebook likes and what makes a meme. We bring you the best in art, tech and business.

Advertising march 10, 2012

Design Indaba 2012: Why ‘Thinking Wrong’ Will Change The World

PSFK chats with John Bielenberg about how you have to start from a creative place that can seem off-kilter in order to come up with truly new ideas.

Advertising april 27, 2010

Deconstructing Social Currency

How do brands create valuable social currency?

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