Brandtix has developed a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros
Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.
To win over millennials, brands must incorporate participative benefits into their models.
A coke bottle made of ice, a vending machine that accepts Facebook likes and what makes a meme. We bring you the best in art, tech and business.
PSFK chats with John Bielenberg about how you have to start from a creative place that can seem off-kilter in order to come up with truly new ideas.
How do brands create valuable social currency?