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Advertising august 30, 2013

Chocolate Bars With Missing Squares Test Buyers’ Generosity [Video]

Milka are encouraging consumers to share their sweets with others.

Technology august 5, 2013

Brands Offer Prizes To Instagrammers With The Most Ad-Worthy Photos

New app offers rewards to users who let companies use their personal pictures in their campaigns.

Design & Architecture july 18, 2013

Lacoste Polos Replace The Iconic Crocodile With A Squiggle [Video]

The fashion brand gets an unexpected logo makeover for their 80th anniversary.

Cities june 28, 2013

Absolut Blankets Brooklyn Street With Outdoor Art Exhibition

Artists express themselves with crochet, graffiti, dance, live performances and visual projections.

Syndicated june 26, 2013

Edelman Digital: How Are Brands Embracing Instavideo?

A roundup of the best uses Vine and Instagram Video by businesses to interact with their consumers.

Work june 2, 2013

Why The First Step To Success Is A Small One [PSFK 2013]

Hamdi Ulukaya, founder of Chobani Yoghurt, discusses how tackling uncertainty was the key to success at PSFK CONFERENCE 2013.

Technology may 27, 2013

Scott Lachut: How Technology Has Changed The Concept Of The Brand [PSFK 2013]

A panel discussion at PSFK CONFERENCE 2013 discussed how technology is driving brand innovation.

Work april 26, 2013

Twitter Rolls Out In-Tweet Surveys

Top brands are being given access to invaluable data.

Arts & Culture april 25, 2013

Cap’n Crunch Launches Late-Night Youtube Talk Show

Cereal brand makes a comeback aimed at an adult audience.

Advertising march 14, 2013

New Balance 3D Printed Shoes Can Run In Races

The sportswear company has successfully had an athlete run a race in their custom built footwear.

IoT february 13, 2013

Designer Sells Ready-Made Brand That Just Needs A Product [Pics]

'Hessian' has been designed by Ben Pieratt and for $18,000 he provides logos, URL, Twitter and Tumblr accounts, branding book, and more.

Mobile february 10, 2013

Freddie Laker: What Will Make Consumers Care About Smart TVs?

The founder of Guide discusses how people want experiences on their TV not just passive viewing.

Design & Architecture january 24, 2013

Benetton Pushes Fashion Boundaries By Featuring A Transexual Model [Video]

The clothing brand continues to be edgy in its latest product campaign.

Technology january 20, 2013

Shawn Parr: Why Brands Are Like People

The idea is complex and multi-dimensional just like human beings.


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