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Underwear Model Hit Paris Streets On A Guerrilla Catwalk

Blush, the German lingerie brand captivates numerous bystanders and pedestrians...

IKEA Furnishes An Opera Set In Italy [Pics]

Modern Scandinavian furniture pieces were used in operas set in different eras.

The Story Behind The Occupy Brand [Headlines]

Adbusters editor Kalle Lasn helped brand the movement through the Twitter...

Triple Pundit: Value Matters More Than ‘Green’

A superior product and clear message sells better than doom-and-gloom marketing.

This Week In Brand Strategy and Marketing

PSFK curates some of the brand strategy, digital and creative advertising news...

Kellogg’s Fruit Loops Threatens Non-Profit Over Toucan Logo [Headlines]

Cereal maker Kellogg's is threatening to sue the Maya Archaeology Initiative...

Missoni Launches 400 Items For Target [Pics]

The high-end Italian fashion brand will release a new diffusion line in...

How Creatives Can Save The World [Video]

Common co-founder, John Bielenberg, shares his thoughts on a new initiative he...

Lacoste Makes Polos Popular With NYC Waiters And Concierges [Headlines]

Lacoste, the French brand famous for its pique polos with the alligator stitched...

Springwise: Coffee So Custom You Can Even Name Your Blend

EightPointNine is a UK-based coffee service that will create a blend of coffee...

Need To Know: 10 Must Read Posts Of The Week Vol. 4

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK-...

Ed Cotton: The Local Movement Is Growing Beyond Food

Ed Cotton delves into the meaning of 'local' beyond the food and restaurant...

High Fashion Puts Class Divide Back In Style [Headlines]

Upscale brands like Burberry are turning away from the average customer to...

Sharpie Starts Revolution With Aggressive Ad Campaign

Sharpie encourages teens to use their markers to start a revolution in a multi...

A New Old Spice Guy?

Has Fabio taken over from Isaiah Mustafa as the mouthpiece for the iconic men's...

ED COTTON: What Can We Learn From Kickstarter?

In its two years, Kickstarter has funded 10,000 projects and raised over $75...

One Facebook Fan = 20 Site Visits, Report Says

A quantitative assessment by Hitwise sheds light on the influence of Facebook...

PSFK Conference NYC 2011: John Bielenberg [Video]

Common co-founder, John Bielenberg, shares his thoughts on a new initiative he...

Nike Vintage Book Hits Japanese Newsstands [Pics]

The Japanese release of the Nike Vintage Book chronicles the brand's iconic...

One In Four Bentleys Sold Is In China [Headlines]

The British marque has achieved record sales in China, with the country now...

Be Obscure Clearly: A Message To Brands In The Digital Age

Brands might discover that their best strategy in our age of over-sharing may be...

Toyota’s Prius Projects

The car maker offers a recent example of engaging branded content with Prius...

BMW Explores The Future Of Mobility [Videos]

BMW's Activate the Future campaign features a series of short documentaries with...

Sony’s Innovative Dual-View TV

The technology may allow people to watch two different programs on the same...

This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news...

Covert Advertising Through Amazon Reviews

Are similar products being reviewed by advertisers to promote brands?

The Importance Of Emotional Branding

Brands may find that the emotional experience they provide for their customers...

Grant McCracken: Cracking The Pomplamoose – Hyundai Case

The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming...

This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news...

Gap Listens, Old Logo Stays

The company responds to the collective online voice.

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