Tag: Branded Entertainment
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![IKEA's Quirky Cat-Loving Documentary [Video]](http://www.psfk.com/wp-content/uploads/2011/04/IKEAs-Quirky-Cat-Loving-Documentary-Video-236x190.jpg?fedaf9 "IKEA's Quirky Cat-Loving Documentary [Video]")
IKEA's 'Pussy People' is an entertaining, conversation-provoking video about cat lovers & owners - that offers...
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A recent campaign by Porter Novelli for the HP ePrint printer took a daring (and risky) approach to branded...
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The Sin City director launches a trailer for the company's new branded entertainment concept before it...
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The band and the automaker have partnered to premiere the group's new music video as part of a deal that could...
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The company continues to use strategic musical partnerships to cement their positioning and association as a...
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The classic brand commissions contemporary artists to remake classic tunes, in celebration of its history and...
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Sportswear brand Hi-Tec reveals itself as the perpetrator of the online prank.
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Pereira O'Dell's work for LEGO won the agency awards at this year's One Show, a place at TED, and is a case...
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With branded entertainment the subject of many conversations these days, Telemundo is taking the concept a...
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As further validation of the efficacy of compelling branded content (vs. more traditional forms of media),...
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The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've...
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Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to...
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Last night, ABSOLUT VODKA unveiled a new documentary, NY-Z, during a Jay-Z concert at Madison Square Garden.
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Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up...
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We recently took notice of Spike Jonze’s short film for Absolut vodka – “I’m Here” – which...
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Last night at London’s Sketch, Smirnoff held their first group of Masterclasses for anyone wanting to...
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