http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 22:35:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/04/ikeas-quirky-cat-loving-documentary-video.html Mon, 04 Apr 2011 12:06:11 +0000 IKEA's 'Pussy People' is an entertaining, conversation-provoking video about cat lovers & owners - that offers a subtle nod and tie back to the brand.]]> http://www.psfk.com/2011/01/hp-and-the-upright-citizens-brigades-crowdsourced-improv-and-product-demo.html Fri, 28 Jan 2011 13:41:43 +0000 A recent campaign by Porter Novelli for the HP ePrint printer took a daring (and risky) approach to branded content creation.]]> http://www.psfk.com/2010/08/frank-millers-gucci-commercial.html Fri, 27 Aug 2010 20:45:55 +0000 The Sin City director launches a trailer for the company's new branded entertainment concept before it premieres during September's MTV Video Music Awards.]]> http://www.psfk.com/2010/08/faithless-fiat-and-the-future-of-the-music-industry.html Wed, 11 Aug 2010 11:07:47 +0000 The band and the automaker have partnered to premiere the group's new music video as part of a deal that could change how music is funded in the near future.]]> http://www.psfk.com/2010/06/converse-makes-more-music.html Mon, 28 Jun 2010 10:30:36 +0000 The company continues to use strategic musical partnerships to cement their positioning and association as a consistently youthful and relevant lifestyle brand.]]> http://www.psfk.com/2010/06/levis-pioneer-sessions.html Tue, 22 Jun 2010 15:24:23 +0000 The classic brand commissions contemporary artists to remake classic tunes, in celebration of its history and influence.]]> http://www.psfk.com/2010/06/liquid-mountaineering-video-unveiled-as-branded-hoax.html Fri, 04 Jun 2010 10:14:02 +0000 Sportswear brand Hi-Tec reveals itself as the perpetrator of the online prank.]]> http://www.psfk.com/2010/06/lego-click-a-well-decorated-case-study-for-social-and-viral-media.html Thu, 03 Jun 2010 10:25:12 +0000 Pereira O'Dell's work for LEGO won the agency awards at this year's One Show, a place at TED, and is a case study for social media.]]> http://www.psfk.com/2010/04/the-next-wave-of-product-integration.html Wed, 21 Apr 2010 07:05:27 +0000 With branded entertainment the subject of many conversations these days, Telemundo is taking the concept a step further by signing licensing deals to develop unique, dedicated products for integration into programming.]]> http://www.psfk.com/2010/04/gatorades-branded-content-takes-top-award-at-andy.html Fri, 09 Apr 2010 07:06:45 +0000 As further validation of the efficacy of compelling branded content (vs. more traditional forms of media), Gatorade's "Replay" integrated campaign won the Grandy prize at the 2010 International ANDY Awards in New York.]]> http://www.psfk.com/2010/04/thrillist-launches-video-series-to-help-readers-pretend-youve-been-there.html Fri, 02 Apr 2010 14:03:27 +0000 The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've been there."]]> http://www.psfk.com/2010/03/lvmh-mixes-luxury-content-with-commerce-on-nowness-com.html Tue, 30 Mar 2010 15:26:43 +0000 Louis Vuitton Moet Hennessy (LVMH) has launched Nowness.com, a web platform that allows luxury brands to showcase high-quality branded film content against a more sophisticated design aesthetic and insider editorial voice.]]> http://www.psfk.com/2010/03/absolut-vodka-and-jay-z-give-the-people-what-they-want.html Wed, 03 Mar 2010 16:42:29 +0000 Last night, ABSOLUT VODKA unveiled a new documentary, NY-Z, during a Jay-Z concert at Madison Square Garden. ]]> http://www.psfk.com/2010/03/branded-entertainment-philips-launches-teaser-for-parallel-lines.html Wed, 03 Mar 2010 15:34:07 +0000 Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up to its award-winning interactive film Carousel. ]]> http://www.psfk.com/2010/02/absolut-and-spike-jonzes-robot-love-story.html Fri, 12 Feb 2010 15:06:33 +0000 We recently took notice of Spike Jonze’s short film for Absolut vodka – “I’m Here” – which premiered at the Sundance Film Festival in January.]]> http://www.psfk.com/2009/04/smirnoffs-how-to-be-modern-gentleman-classes.html Fri, 17 Apr 2009 21:11:30 +0000 Last night at London’s Sketch, Smirnoff held their first group of Masterclasses for anyone wanting to become or in the process of becoming ‘a Gentleman’. The ongoing series of classes include classic cocktail making from Tristan Stephenson, a top mixologist and Smirnoff Black Ambassador who demonstrates how to make the best Vodka martini and other cocktails along with advice on ingredients and glasswear. Featured last night was a pop-up barbershop where guests received a 15 minute personalised session from an employee of renowned salon Sharps using free skin care product from Hugo Boss and offering a few tips for futureRead more...]]>