@PSFK » Branded Utility http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:22:39 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Macy’s Day Parade Launches Mobile App http://www.psfk.com/2011/11/macys-day-parade-launches-mobile-app.html Mon, 21 Nov 2011 18:53:13 +0000 Screen Shot 2011-11-21 at 12.45.26 PMMacy's Day Parade creates first mobile app to provide spectators real time information. ]]> Etsy’s Gift Ideas For Your Facebook Friends http://www.psfk.com/2010/12/etsys-gift-ideas-for-your-facebook-friends.html Wed, 01 Dec 2010 15:48:08 +0000 Etsy Facebook GiftsJust in time for the Holidays, the craft aggregator offers a useful, customized take on the curated gift guide.]]> Volkswagen Builds “Fast Lane” Slide In A Subway http://www.psfk.com/2010/06/volkswagen-builds-fast-lane-slide-in-a-subway.html Thu, 17 Jun 2010 10:26:44 +0000 Volkswagen Builds "Fast Lane" Slide In A SubwayThe car maker brings some fun to an otherwise routine commute in a subway. ]]> A Recap On Brand Utility http://www.psfk.com/2010/05/a-recap-on-brand-utility.html Thu, 27 May 2010 17:34:15 +0000

Dutch marketer Ingmar de Lange updates PSFK on what's happened in marketing since 2006.

]]> Kit Kat Mail: A New Edible Good Luck Charm http://www.psfk.com/2009/06/kit-kat-mail-a-new-edible-good-luck-charm.html Wed, 24 Jun 2009 14:36:46 +0000 kitkatmail-062309Creativity reports that JWT Japan and Kit Kat have won the Media Grand Prix in Cannes with a product/marketing concept called Kit Kat Mail. JWT was struck by the Japanese translation of Kit Kat—Kitto Katso means “surely win”—and the tradition of sending students good luck wishes before tough higher education entrance exams. So they teamed Kit Kat with the Japan post to create Kit Kat Mail: A post-card like product sold only at the post office that could be mailed to students as an edible good luck charm. Its success was so impressive that Kit Kat Mail soon became partRead more...]]>