http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2005/07/branding-in-china.html Wed, 20 Jul 2005 15:30:00 +0000 Last month, Christopher Liechty, president the AIGA Center for Cross-Cultural Design, moderated a panel on branding in China. The transcript from the session has been published and is available for free download. Here’s one extract from the talk: "I think McDonald’s is the most incredible example of a brand. People know that, yeah it started off as an American brand, but when you go into a McDonald’s in China, it’s a Chinese experience as well. The way the McDonald’s is laid out, the fact that there are more tables for people to sit at for a long period of time.Read more...]]>