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Fitness & Sport
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Sophie Maxwell: The Big Switch-Off – Why Brands Need to Create New Ways to Connect
17 october 2014
Brands are now supporting our need to schedule time for disconnection-creating space for significant moments, reconnecting us with creative contemplation and ensuring our well-being.
Jeff Fromm: The Millennial ‘Democratization of Fairness’ – How the Trend is Changing Branding [or Business] Forever
2 october 2014
In the age of democratization, can brands truly level the playing field?
Nike Remaps The London Tube Based On FuelBand Points
2 september 2013
The sportswear giant finds yet another way to push fitness levels.
Nike’s 5-Lane Track Features Invisible Runners
22 april 2013
Art exhibition in Beijing's most creative district for the release of a new line of sneakers.
Chanel Opens Pop-Up Flower Stall In London
8 march 2013
To celebrate Mother's Day in the UK, the luxury brand opens a stall of flowers found in their perfumes.
Grey Poupon Brings Back 32 Year Old Ad For 2013 Oscars
21 february 2013
Resurrecting the 1981 ad, the mustard brand hopes to revitalize its image on Hollywood's classiest night
Hack Alters Web Text Depending On How Far Users Are From The Screen
12 february 2013
A project in development creates responsive typography software that tracks your distance from the monitor and adjusts accordingly.
Expedia Create Travel Albums Using Instagram & Facebook Photos [Video]
11 february 2013
App transforms travelers' journeys into personal stories for sharing on social networks.
Banana Republic Hosts In-Store Match.com Mixers For Valentine’s Day
11 february 2013
Clothing retailer and dating site collaborate to kick off Banana Republic's 'Love' campaign.
Beckham Back In His Underwear for New H&M Ad [Video]
8 february 2013
Footballer runs pantless through Beverly Hills in the Guy Ritchie directed short film
Old Spice Premieres Their Super Bowl Ad Only In Alaska [Video]
5 february 2013
Deodorant commercial featuring wolves aired in Juneau before going nationwide
Starbucks Stop Motion Video Shows The Upside Of Mondays
28 january 2013
UK ad tells coffee-drinkers to celebrate the day's historical greatness and offers discounted coffee.
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