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	<title>PSFK &#187; branding</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>George Parker: Let Them Eat Cake</title>
		<link>http://www.psfk.com/2009/11/george-parker-let-them-eat-cake.html</link>
		<comments>http://www.psfk.com/2009/11/george-parker-let-them-eat-cake.html#comments</comments>
		<pubDate>Tue, 17 Nov 2009 07:00:29 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[harvey nichols]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tiffany's]]></category>
		<category><![CDATA[wall street]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=52544</guid>
		<description><![CDATA[George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/george-parker-let-them-eat-cake.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>George Parker: For Your Delectation and Edification, I Present “The Client of the Future”</title>
		<link>http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html</link>
		<comments>http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html#comments</comments>
		<pubDate>Tue, 10 Nov 2009 07:00:39 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[david ogilvy]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51891</guid>
		<description><![CDATA[George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/george-parker-for-your-delectation-and-edification-i-present-%e2%80%9cthe-client-of-the-future%e2%80%9d.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Illy Caffe Looking to Replace Your Morning Starbucks</title>
		<link>http://www.psfk.com/2009/11/illy-caffe-looking-to-replace-your-morning-starbucks.html</link>
		<comments>http://www.psfk.com/2009/11/illy-caffe-looking-to-replace-your-morning-starbucks.html#comments</comments>
		<pubDate>Tue, 03 Nov 2009 22:10:36 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[coffee culture]]></category>
		<category><![CDATA[coffee shops]]></category>
		<category><![CDATA[espresso]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Illy]]></category>
		<category><![CDATA[Italian coffee]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[premium coffee]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51273</guid>
		<description><![CDATA[Italian coffee maker Illy Caffe will challenge Starbucks Corp's stronghold over the US out-of-home coffee market by expanding its reach within independent coffee shops, rather than opening up its own.  ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/illy-caffe-looking-to-replace-your-morning-starbucks.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mountain Dew Crowdsources Agency Review and Selection</title>
		<link>http://www.psfk.com/2009/11/mountain-dew-crowdsources-agency-review-and-selection.html</link>
		<comments>http://www.psfk.com/2009/11/mountain-dew-crowdsources-agency-review-and-selection.html#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:44:59 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mountain Dew]]></category>
		<category><![CDATA[Mtn Dew]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51075</guid>
		<description><![CDATA[As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo's Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/mountain-dew-crowdsources-agency-review-and-selection.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The World&#8217;s First Crowdsourced Ad Agency</title>
		<link>http://www.psfk.com/2009/10/the-worlds-first-crowdsourced-ad-agency.html</link>
		<comments>http://www.psfk.com/2009/10/the-worlds-first-crowdsourced-ad-agency.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 15:19:34 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[Victors & Spoils]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50811</guid>
		<description><![CDATA[Victors &#038; Spoils launched today, touting itself as the "world’s first creative (ad) agency built on crowdsourcing principles." ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/the-worlds-first-crowdsourced-ad-agency.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Kodak Thinks It&#8217;s Time to Smile</title>
		<link>http://www.psfk.com/2009/10/kodak-thinks-its-time-to-smile.html</link>
		<comments>http://www.psfk.com/2009/10/kodak-thinks-its-time-to-smile.html#comments</comments>
		<pubDate>Tue, 27 Oct 2009 14:44:38 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand campaign]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPhone App]]></category>
		<category><![CDATA[kodak]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50506</guid>
		<description><![CDATA[On October 31st, Kodak will launch its first new TV brand campaign since 2005 - "It's Time to Smile" will focus on the moments and relationships that define people's lives and are captured in photography, via TV and web ads.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/kodak-thinks-its-time-to-smile.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Forget Search Engines…The Real Gold Is In Search Agencies!</title>
		<link>http://www.psfk.com/2009/10/forget-search-engines%e2%80%a6the-real-gold-is-in-search-agencies.html</link>
		<comments>http://www.psfk.com/2009/10/forget-search-engines%e2%80%a6the-real-gold-is-in-search-agencies.html#comments</comments>
		<pubDate>Tue, 27 Oct 2009 07:00:26 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Deutsch]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Goodby]]></category>
		<category><![CDATA[Silverstein and Partners]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[wieden kennedy]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50497</guid>
		<description><![CDATA[George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/forget-search-engines%e2%80%a6the-real-gold-is-in-search-agencies.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>MarkProf: Non-Profit Marketing Intelligence</title>
		<link>http://www.psfk.com/2009/10/markprof-non-profit-marketing-intelligence.html</link>
		<comments>http://www.psfk.com/2009/10/markprof-non-profit-marketing-intelligence.html#comments</comments>
		<pubDate>Tue, 20 Oct 2009 07:02:41 +0000</pubDate>
		<dc:creator>Jason Tan</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[manila]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[markprof]]></category>
		<category><![CDATA[Non-Profit]]></category>
		<category><![CDATA[philippines]]></category>
		<category><![CDATA[Volunteer]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49913</guid>
		<description><![CDATA[Non-profits like MarkProf Foundation are filling the marketing education gap in the Philippines and boosting employment while they're at it.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/markprof-non-profit-marketing-intelligence.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>ABSOLUT Vodka Goes Logoless for a New Campaign</title>
		<link>http://www.psfk.com/2009/10/absolut-vodka-goes-logoless-for-a-new-campaign.html</link>
		<comments>http://www.psfk.com/2009/10/absolut-vodka-goes-logoless-for-a-new-campaign.html#comments</comments>
		<pubDate>Fri, 16 Oct 2009 15:43:23 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[absolut]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[package design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49850</guid>
		<description><![CDATA[ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/absolut-vodka-goes-logoless-for-a-new-campaign.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Kellogg&#8217;s to Laser Etch their Logo on Individual Corn Flakes</title>
		<link>http://www.psfk.com/2009/10/kelloggs-to-laser-etch-their-logo-on-individual-corn-flakes.html</link>
		<comments>http://www.psfk.com/2009/10/kelloggs-to-laser-etch-their-logo-on-individual-corn-flakes.html#comments</comments>
		<pubDate>Wed, 14 Oct 2009 14:36:08 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cereal]]></category>
		<category><![CDATA[dumb idea]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[industrial food]]></category>
		<category><![CDATA[kelloggs]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49626</guid>
		<description><![CDATA[Cereal maker Kellogg's is planning to laser etch their logo on individual Corn Flakes in an effort to set themselves apart from imitations and generic brands.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/kelloggs-to-laser-etch-their-logo-on-individual-corn-flakes.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What Brands Can Learn From Online Dating</title>
		<link>http://www.psfk.com/2009/10/what-brands-can-learn-from-online-dating.html</link>
		<comments>http://www.psfk.com/2009/10/what-brands-can-learn-from-online-dating.html#comments</comments>
		<pubDate>Fri, 09 Oct 2009 20:07:17 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[relationship]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49407</guid>
		<description><![CDATA[OKCupid's recent analysis of successful dating interactions got us thinking: what can these lessons of online dating teach us about relationship-building on a larger scale?]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/what-brands-can-learn-from-online-dating.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Kraft Drops iSnack 2.0</title>
		<link>http://www.psfk.com/2009/10/kraft-drops-isnack-2-0.html</link>
		<comments>http://www.psfk.com/2009/10/kraft-drops-isnack-2-0.html#comments</comments>
		<pubDate>Thu, 01 Oct 2009 15:14:32 +0000</pubDate>
		<dc:creator>Claudia Cukrov</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crowd]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[isnack 2.0]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[Vegemite]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=48700</guid>
		<description><![CDATA[Only five days after announcing their new name for the Vegemite spin-off  - 'iSnack 2.o', Kraft have ditched the controversial branding name.  ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/kraft-drops-isnack-2-0.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Gill Linton: Does the Fashion Industry Know What a Brand Strategy Is?</title>
		<link>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html</link>
		<comments>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 16:41:26 +0000</pubDate>
		<dc:creator>Gill Linton</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kenneth Cole]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Thom Browne]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47581</guid>
		<description><![CDATA[For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they're equally stuck in a rut. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>The Long Tail of Coffee Adds To Starbucks&#8217; Identity Crisis</title>
		<link>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html</link>
		<comments>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 14:27:24 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[caribou]]></category>
		<category><![CDATA[citizen bean]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[dunkin donuts]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[mcafe]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[utopian]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47522</guid>
		<description><![CDATA[Over the past year we’ve noticed experimentation in Starbucks’ marketing, a reflection of an identity crisis in the industry as “mass-market powerhouses” McDonald’s and Dunkin’ Donuts use the recession to rise from below. On the opposite front gourmet coffee startups are beginning to present the premium quality Starbucks once used as its primary selling point. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Wants and Needs for Sale</title>
		<link>http://www.psfk.com/2009/09/wants-and-needs-for-sale.html</link>
		<comments>http://www.psfk.com/2009/09/wants-and-needs-for-sale.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 18:01:21 +0000</pubDate>
		<dc:creator>Jacquelyn De Jesu</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[betsey johnson]]></category>
		<category><![CDATA[bloomingdales]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[habitat for humanity]]></category>
		<category><![CDATA[justin gignac]]></category>
		<category><![CDATA[Locks of Love]]></category>
		<category><![CDATA[needs for sale]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[nyc garbage]]></category>
		<category><![CDATA[pinkberry]]></category>
		<category><![CDATA[Soho]]></category>
		<category><![CDATA[Toys for Tots]]></category>
		<category><![CDATA[wants for sale]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47329</guid>
		<description><![CDATA[
Artists Justin Gignac and his lady Christine have another inspiring project in addition to NYC Garbage that we covered earlier. It&#8217;s called Wants for Sale and the idea is simply this: painting things they want and selling them for the actual cost of the item. The works range anywhere from $5.85 for a painting of Pinkberry to $2,500 for a painting of Betsey Johnson and Bloomingdales&#8217; iconic Big Brown Bag to represent their desire for a shopping spree in SOHO.
They&#8217;ve now expanded on the original idea to give back to those less fortunate, with Needs for Sale. This time they&#8217;re painting items such [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/wants-and-needs-for-sale.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burberry to Launch Social Networking Site</title>
		<link>http://www.psfk.com/2009/09/burberry-to-launch-social-networking-site.html</link>
		<comments>http://www.psfk.com/2009/09/burberry-to-launch-social-networking-site.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:58:53 +0000</pubDate>
		<dc:creator>Laura Feinstein</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[artofthetrench]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[burberry]]></category>
		<category><![CDATA[Chistopher Bailey]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[new yorker]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47312</guid>
		<description><![CDATA[Burberry has created a social networking site that they hope will garner new fans of the brand.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/burberry-to-launch-social-networking-site.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rick Klotz of Freshjive Speaks About His Logoless / Brandless Campaign</title>
		<link>http://www.psfk.com/2009/09/rick-klotz-of-freshjive-speaks-about-his-logolessbrandless-campaign.html</link>
		<comments>http://www.psfk.com/2009/09/rick-klotz-of-freshjive-speaks-about-his-logolessbrandless-campaign.html#comments</comments>
		<pubDate>Tue, 15 Sep 2009 14:51:14 +0000</pubDate>
		<dc:creator>Laura Feinstein</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Exclusives]]></category>
		<category><![CDATA[Freshjive]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Rick Klotz]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46755</guid>
		<description><![CDATA[A little while ago on PSFK we let you know about creative mastermind Rick Klotz's new campaign to make Freshjive clothing logoless and brandless. PSFK spoke to the man behind the line...]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/rick-klotz-of-freshjive-speaks-about-his-logolessbrandless-campaign.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A Design Tour of Lebanon</title>
		<link>http://www.psfk.com/2009/09/a-design-tour-of-lebanon.html</link>
		<comments>http://www.psfk.com/2009/09/a-design-tour-of-lebanon.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 07:00:54 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Arabic]]></category>
		<category><![CDATA[Beirut]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[caligraphy]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[Middle East design]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46552</guid>
		<description><![CDATA[Sophie Maxwell of the design and brand image shop Pearlfisher has introduced Creativity to some of the most inspiring designers emerging from Beirut, Lebanon. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/a-design-tour-of-lebanon.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kamakura Starbucks Concept Shop</title>
		<link>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html</link>
		<comments>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:39:03 +0000</pubDate>
		<dc:creator>Janice Chow</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee house]]></category>
		<category><![CDATA[concept shop]]></category>
		<category><![CDATA[Japanese house]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[renewal of brand]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45140</guid>
		<description><![CDATA[As part of a series of sophisticated concept shops in Japan, the Kamakura Starbucks is designed to resemble a wooden Japanese-style home. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London Looks To The Public For Brand Advice</title>
		<link>http://www.psfk.com/2009/08/london-looks-to-the-public-for-brand-advice.html</link>
		<comments>http://www.psfk.com/2009/08/london-looks-to-the-public-for-brand-advice.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 20:24:28 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[brammo]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[moving brands]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44801</guid>
		<description><![CDATA[
In an attempt to consolidate London&#8217;s multiple identities into a more unified package the Greater London Authority has opened up the ideation process to all. The official invitation hopes that contractors will help engage stakeholders in order to develop London&#8217;s narrative post-2012.
Independent agency Moving Brands is already putting social media to work with its blog, A Brand for London, and Twitter account @we_are_london. These initiatives are designed to open up commentary on subjects such as London&#8217;s design DNA, architecture, and people who live there.
[via brandnew]
Related on PSFK:

Quirky Crowdsources Product Design
Crowdsourcing Instant Noodle &#38; Beverage Flavors in Japan



By Caleb Kramer &#124; [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/london-looks-to-the-public-for-brand-advice.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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