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Retail december 6, 2016

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Entertainment december 5, 2016

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Retail december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Design & Architecture november 30, 2016

How Cadillac Is Bringing Emotional Appeal Back To The Brand

A return to a distinctively American take on luxury with design DNA coming from rocket ships and modernist architecture

Food november 29, 2016

HBO Has Created Wines Inspired By Game Of Thrones

The network is working with Vintage Wine Estates to create a special three-bottle line for fans

Media & Publishing november 28, 2016

Coca-Cola Bottle Takes Selfies With Each Sip

The device is made to snap a photo while the bottle is held at a 70-degree angle

Luxury november 28, 2016

Cheetos Is Selling A $20,000 Themed Jewelry Set

The snack brand is offering a number of gifts this year beyond just bags of their signature product

Health november 25, 2016

Creating Cannabis Consistency Could Be The Path To Health And Happiness

Understanding the precise branding and marketing mission of a health and wellness brand delivering bliss and calm through cannabis-based solutions

Sustainability november 23, 2016

Adidas Unveils Performance Shoes Made From Synthetic Spider Silk

The Futurecraft Biofabric prototype has an upper made of 100 percent Biosteel fiber

Travel november 23, 2016

Airbnb's New Trips Feature Provides Curated Local Guided Tours

The travel site's new offering breaks into yet another step of the travel process

Experiential Marketing november 22, 2016

Sennheiser's Retail Space Makes Quality Sound More Accessible

Located in the Westfield World Trade Center, the Soundscape introduces commuters and tourists to the legacy of the German audio manufacturer

Technology november 22, 2016

National Geographic Sets Up A Model Home To Replicate Life On Mars

Th publication has simulated a model home that could, in theory, sustain life on the red planet

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