Tag: branding
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PSFK curates some of the strategy, digital and creative advertising news catching our attention.
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The brand is worth $25.9 billion, enabling LV to clench the honor of top brand for the 7th year in a row.
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Interactive bandages featuring fun characters help kids forget about their injuries.
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Tokyo Bike collaborated with global designers to decorate their own rides for the opening of the brand's...
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Minimalistic and eco-friendly design made from cardboard and easily foldable.
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A unique and interesting marketing strategy to promote an 100 percent fruit beverage.
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Passers-by were handed polarized eyewear to view raunchy videos in a clever campaign.
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An outdoor ad that invites passers-by to give it their best hit.
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Italian version of the magazine dedicates its May issue to 'rebranding Africa' and gets political with its...
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A look at 12 men who named their famous products after themselves.
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Brands have historically funded artists, creating a complicated relationship that balanced art with commerce,...
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Using punchy, monochromatic backgrounds to make a message stand out moves ads away from the past white-washed...
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The fast food restaurant will launch a new beverage containing natural juice with no added sugar.
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Our system of learning and teaching has seemingly identical methods of production as it did 100 years ago, why...
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From PSFK CONFERENCE NYC: La Colombe Torrefaction founder describes the principles upon which he has built a ...
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The Japanese clothing brand engages consumers with a free social alarm app that sings about the weather of the...
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Asda supermarket chain successfully trials virtual assistants that help customers in-store.
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The chocolate brand wants users to take a break from using online networks.
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Adam Swann argues good design can create 'simpler, more meaningful, rewarding experiences for customers' and...
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The fast food chain's marketing initiatives are winning over influential bloggers.
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Weather.com will be relaunched to include more social media aspects.
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This online app recommends music tracks to the type of cuisine you are preparing.
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We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending...
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Todd Carmichael, CEO of La Columbe Torrefaction, explains how staying true to his personal values is at the...
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Belgian furniture company Droog's branded apartments with designer furniture let customers test products out...
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A copycat social media site allows users to also purchase favorite items directly from the pinboard.
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Fragrance brand wanted to create a memorable experience for its shoppers with its new concept store.
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The 'noses' behind the scenes start to brand their own lines.
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Celebrity journalist Neil Sean will be staying at the hotel chain all over Europe to finish writing his book.
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A unique and bespoke dining experience in the French Alpes.
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