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Sustainability august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

Advertising july 5, 2016

Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

[News] Facebook algorithm prioritizes friends over brand posts
Media & Publishing july 5, 2016

How Agencies, Brands And Media Can Collaborate Toward Consumer Engagement [FoA NYC]

During a panel at PSFK’s Future of Advertising event in New York, industry experts will discuss how to work together for maximum audience impact

Advertising july 1, 2016

Refreshing Advertising’s Relationship Between Brands And Consumers

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement

AI june 24, 2016

Kimoji Developer: How Chatbots and Keyboards Are Poised To Change Brand Engagement [FoA SF]

Jonathan Shriftman, Director of Business Development at Snaps, shares how brands can make useful and popular applications for mobile messaging

Op-Ed june 24, 2016

Award-Winning Strategist: How Brands Build Human Connections

Melissa Gonzalez, the founder of The Lionesque Group, shares her insight on how to create a powerful brand DNA

Social Media june 24, 2016

Brands Belong On The Front Page Of The Internet: A Conversation With Reddit [FoA SF]

Reddit shares how advertisers can spark authentic conversations with digital communities at PSFK’s Future of Advertising conference in San Francisco

Advertising june 17, 2016

Ad Exec: Agencies Must Evolve To Co-Create With Brands [FoA SF]

Neil Robinson, co-founder of Chapter, shares how agencies can support all levels of consumer engagement at PSFK’s Future of Advertising conference in San Francisco

[Stat] 1 in 3 American millennials could be considered social influencers
[News] Tech companies push Coca-Cola out of the world’s top 10 brands
[Insight] Advertisers test Snapchat’s tolerance for branded content
Retail may 13, 2016

How Volvo Is Distinguishing Itself As A Luxury Brand Contender

The automaker is emphasizing its Swedish roots and a refined design approach


[News] Instagram confirms it is testing profiles for brands
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