http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/crowdxourced-info-barcodes.html Tue, 14 Feb 2012 13:00:45 +0000 The OpenLabel app helps consumers determine if they should buy or avoid the item. ]]> http://www.psfk.com/2012/02/this-week-in-brand-strategy-marketing-32.html Sat, 11 Feb 2012 16:45:49 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2012/02/this-week-in-brand-strategy-marketing-31.html Fri, 03 Feb 2012 14:00:51 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2012/01/millennials-trust-people-not-brandsheadlines.html Mon, 30 Jan 2012 10:30:42 +0000 The younger generation has more faith in their peers than products when it comes to recommendations and advice. ]]> http://www.psfk.com/2012/01/brand-sponsored-house-parties.html Fri, 27 Jan 2012 14:00:28 +0000 HouseParty.com provides companies with word-of-mouth marketing and gives consumers free products.]]> http://www.psfk.com/2012/01/facebook-featured-ads-news-feed-headlines.html Fri, 13 Jan 2012 10:30:18 +0000 Social media giant to launch targeted branded additions to user's home page.]]> http://www.psfk.com/2011/12/outsourcing-for-and-awarding-brand-ambassadors-future-of-gaming.html Wed, 28 Dec 2011 15:10:43 +0000 Needle is an online platform that enables companies to identify product experts who can deliver powerful, one-on-one product recommendations on a brand’s behalf.]]> http://www.psfk.com/2011/12/veuve-clicquot-launches-instagram-like-crowd-sourced-platform-site.html Thu, 22 Dec 2011 12:30:59 +0000 The luxury Champagne company to share its glamorous lifestyle via a new open site.]]> http://www.psfk.com/2011/12/branded-google-pages-not-garnering-any-followers-headlines.html Thu, 22 Dec 2011 10:30:56 +0000 Many businesses have joined the social network, but are any of them using it?]]> http://www.psfk.com/2011/12/twitter-leak-reveals-costs-to-brands-per-follower-headlines.html Mon, 12 Dec 2011 11:15:26 +0000 The pay models for promoted tweets and accounts revealed in a leaked email.]]> http://www.psfk.com/2011/12/in-between-a-rock-and-a-hard-place-new-app-helps-you-get-unstuck.html Fri, 09 Dec 2011 18:38:56 +0000 Genius behavior tips to solve life's problems in an appealing and accessible format.]]> http://www.psfk.com/2011/12/the-influence-of-the-empowered-consumer-videos.html Tue, 06 Dec 2011 18:00:02 +0000 The retail world has shifted as a result of new informed consumer expectations. How can businesses and brands stay relevant and necessary in a world where buyers don't have to believe what they're told?]]> http://www.psfk.com/2011/12/should-we-all-go-gluten-free-headlines.html Thu, 01 Dec 2011 12:05:30 +0000 While many adopt the diet due to celiac disease, others, like tennis player Djokovic, have claimed that leaving the wheat protein out provides much higher energy levels.]]> http://www.psfk.com/2011/12/snaptags-are-replacing-qr-codes-headlines.html Thu, 01 Dec 2011 10:30:35 +0000 Users are opting for the cleaner, simpler, scannable images, which feature a brand's logo and unique design.]]> http://www.psfk.com/2011/11/had-enough-of-%e2%80%98made-in-china%e2%80%99-get-ready-for-%e2%80%98brands-from-china%e2%80%99-headlines.html Tue, 29 Nov 2011 02:16:31 +0000 In an article in Forbes, Avi Dan points out something we're already beginning to notice: China-originated global brands. ]]> http://www.psfk.com/2011/11/pro-green-social-gaming-platform-engages-consumers-and-brands.html Wed, 23 Nov 2011 12:25:29 +0000 Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.]]> http://www.psfk.com/2011/11/new-rubric-shows-coca-cola-no-1-brand-among-facebook-advertisers-headlines.html Wed, 23 Nov 2011 09:30:27 +0000 The Retail Social Justice Index measures effectiveness of brands' social marketing campaigns for roughly 500 big names.]]> http://www.psfk.com/2011/11/6-8-million-visits-to-google-last-week-headlines.html Thu, 17 Nov 2011 16:34:07 +0000 The addition of brand pages seems to have helped the site's traffic, which saw its third biggest week for US traffic.]]> http://www.psfk.com/2011/11/how-brands-can-engage-not-alienate-mobile-users-video.html Mon, 14 Nov 2011 17:41:35 +0000 Our panel of experts discuss how brands and mobile developers are working together to create smart business platforms that enhance and don't detract from user experiences.]]> http://www.psfk.com/2011/11/brands-ignore-consumers-and-create-digital-waste-headlines.html Fri, 11 Nov 2011 11:00:11 +0000 Companies flood social media sites and create useless noise that isn't reaching users, who ignore and are frustrated by the abundance of advertising.c]]> http://www.psfk.com/2011/11/joe-fernandez-everyone-has-influence-video.html Thu, 03 Nov 2011 15:33:59 +0000 Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy. ]]> http://www.psfk.com/2011/11/online-lab-space-for-brands-to-create-and-collaborate-with-customers.html Wed, 02 Nov 2011 11:30:49 +0000 PSFK spoke about the Future Of Gaming with the co-founder of Napkin Labs, an online lab space for brands to turn engage customers into valuable research and design resources. ]]> http://www.psfk.com/2011/10/ed-cotton-understanding-the-facebook-dislike.html Thu, 13 Oct 2011 11:00:52 +0000 Why do people 'unlike' brands they have 'liked' on Facebook?]]> http://www.psfk.com/2011/10/ben-jerrys-is-the-first-brand-to-publicly-side-with-occupy-wall-st-headlines.html Wed, 12 Oct 2011 18:14:23 +0000 The ice cream brand's homepage offers a message of solidarity with the protesters. ]]> http://www.psfk.com/2011/10/report-predicts-sustainable-lifestyles-by-2020-headlines.html Tue, 11 Oct 2011 15:58:31 +0000 Companies Unilever and Sainsbury's have launched a report that predicts the consumer goods industry will have sustainable products and services in the near future. ]]> http://www.psfk.com/2011/10/the-20-brands-with-the-most-loyal-customers-headlines.html Tue, 04 Oct 2011 15:03:36 +0000 Apple has two products at the top of the list, but Amazon takes the number one spot. ]]> http://www.psfk.com/2011/09/how-consumers-interact-with-brands-on-facebook-headlines.html Tue, 13 Sep 2011 16:57:23 +0000 A recent study shows that consumers use Facebook to interact with their favorite brands, but rarely engage in the conversation.]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-2.html Tue, 06 Sep 2011 13:00:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention this week.]]> http://www.psfk.com/2011/08/unilever-uses-facebook-to-engage-with-consumers.html Fri, 26 Aug 2011 12:09:34 +0000 The company creates a VIP section on Facebook to receive feedback about its brands.]]> http://www.psfk.com/2011/08/shawn-parr-courage-for-brands-she-who-dares-wins.html Thu, 25 Aug 2011 17:24:57 +0000 The Bulldog Drummond founder says that without courage, companies, like individuals, live in a place of permanent uncertainty and weakness.]]>