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What’s Driving The Rise of The Nomad Class?

Understanding Human Truths and Perceptions Are At the Core of Branding

Google: Brief But High-Quality Beauty Ads Are More Enticing to Viewers

PSFK 2017 Forecast: Designing Products for a Generation of Conscious Consumers

Deck of Cards Helps You Discover Your Personal Brand

Jeff Fromm and Cherryh Butler: Three Ways to Inspire Millennial Loyalty

Sara Kowal: How To Engage the Millennial Generation on Digital Media

Jeff Fromm: Why Do Successful Capitalist Brands Fail at Innovation?

Why a Branding Alumnus Favors Brands that Can Reinvent Themselves

Whirlpool Opts for Emotional Positioning in Ad Campaign

LiAnne Yu: Consumption in China – How New Consumer Ideology is Shaping the Nation (Excerpt)

Foot Locker Challenges Fans to Scour Eerie Maze for Limited Edition Sneakers

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