http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/sunscreen-ad-sunshine.html Wed, 08 Feb 2012 13:30:36 +0000 Nivea is advertising its sun protection in Brazil with a billboard that reacts to UV rays.]]> http://www.psfk.com/2012/01/hospital-text-patients-appointments.html Wed, 25 Jan 2012 20:32:29 +0000 Mobile messages have reduced the number of missed appointments for crucial treatments requiring multiple visits. ]]> http://www.psfk.com/2012/01/facebook-club-headlines.html Mon, 23 Jan 2012 10:30:42 +0000 A Facebook-inspired club opens up in the Amazon region of South Americans largest country. ]]> http://www.psfk.com/2012/01/heineken-facebook-balloons.html Tue, 17 Jan 2012 15:45:29 +0000 The beer brand thanks social media fans in an interactive digital campaign to encourage more likes.]]> http://www.psfk.com/2011/11/jose-cuervo-brazil-teams-up-with-ok-go.html Mon, 28 Nov 2011 12:10:13 +0000 The band and brand collaborate to produce a concert video player rendering the image using fans' avatars as pixels.]]> http://www.psfk.com/2011/11/audi-magazine-lets-you-unlock-their-latest-ipad-issue-with-a-racertrack.html Wed, 16 Nov 2011 15:23:32 +0000 The famous car company channels a racetrack experience on a reader's fingertips in promoting its iPad magazine. ]]> http://www.psfk.com/2011/11/social-networking-picks-up-speed-in-latin-america-headlines.html Wed, 09 Nov 2011 18:02:33 +0000 Facebook leads the way in an explosion of social network use across the continent.]]> http://www.psfk.com/2011/10/rfid-tags-in-trees-prevent-illegal-deforestation.html Fri, 28 Oct 2011 15:58:51 +0000 A new green initiative fights against destruction by tagging trees in order to collect data from them and monitor their health and location.]]> http://www.psfk.com/2011/10/facebook-gaining-popularity-in-brazil-as-orkut-is-in-decline-headlines.html Fri, 28 Oct 2011 09:00:06 +0000 Although Google's social media platform continues to have a strong presence, it has competition.]]> http://www.psfk.com/2011/10/leds-wheels-promote-green-lantern-movie.html Wed, 12 Oct 2011 18:21:22 +0000 Warner Bros used an in-the-streets campaign to publicize the release of their movie in Brazil. ]]> http://www.psfk.com/2011/10/springwise-brazilian-viewers-choose-what-gets-screened-in-local-cinemas.html Wed, 12 Oct 2011 11:00:27 +0000 Mobz allows customers to vote on which live concerts, operas, movies, etc. get broadcasted at their local cinema. ]]> http://www.psfk.com/2011/09/is-it-time-to-unenvironmentalise-green-issues-headlines.html Mon, 12 Sep 2011 13:30:32 +0000 Focus should shift to economics to make notion of sustainability more widely accepted, says senior organiser for Brazil]]> http://www.psfk.com/2011/08/warning-three-more-years-of-recession-ahead-headlines.html Mon, 22 Aug 2011 15:07:04 +0000 Chief executive of advertising giant WPP, Sir Martin Sorrell says the West will continue to see a recession for the next three years.]]> http://www.psfk.com/2011/08/cryptic-video-is-actually-an-ad-for-vitamin-water-video.html Mon, 15 Aug 2011 15:46:37 +0000 The popular energy drink, Vitamin Water releases a video that seems more like a kaleidoscopic color trip than an ad.]]> http://www.psfk.com/2011/08/tag-technology-matches-melody-to-apparel%e2%80%99s-mood.html Wed, 10 Aug 2011 14:20:40 +0000 Trying on clothes has its own soundtrack with RFID technology by Brazilian music branding company Gomus.]]> http://www.psfk.com/2011/07/wmmna-the-science-of-makeshift-art-in-brazil.html Wed, 20 Jul 2011 11:45:23 +0000 Gambiologia, the improvisational Brazilian art form uses found objects and cheap materials to create quirky fix-ups and art.]]> http://www.psfk.com/2011/06/psfks-best-of-last-week-june-19-26-2011.html Tue, 28 Jun 2011 11:00:06 +0000 The PSFK posts with the best traffic from last week.]]> http://www.psfk.com/2011/06/real-estate-developer-uses-facebook-as-a-crowdsourcing-platform.html Wed, 22 Jun 2011 11:15:36 +0000 Users are invited to contribute their ideas to erect new buildings in Brazil.]]> http://www.psfk.com/2011/06/grafitti-used-in-campaign-against-drugs.html Mon, 20 Jun 2011 14:13:58 +0000 A new campaign against drugs in São Paulo uses the city's surfaces as its billboards to speak more directly to the young urban audience most effected.]]> http://www.psfk.com/2011/06/why-are-protestors-being-killed-in-the-amazon.html Fri, 17 Jun 2011 12:49:56 +0000 Obede Loyla Souza is the latest person murdered by illegal loggers. It is a battle for the forest but also for the idea of progress without destruction.]]> http://www.psfk.com/2011/06/facebook-to-reach-700m-users-headlines.html Wed, 01 Jun 2011 10:45:36 +0000 The top growing country in the last month was Brazil with more than 1.9 million of new users on Facebook. The other top growing countries on the social network in the last month were Indonesia, Philippines, Mexico and Argentina.]]> http://www.psfk.com/2011/05/mtv-brazils-animation-made-of-popping-balloons-video.html Wed, 04 May 2011 10:50:09 +0000 Advertisement showcases a novel animation method.]]> http://www.psfk.com/2011/04/from-the-printing-press-to-digital-publishing-infographics.html Thu, 28 Apr 2011 16:35:03 +0000 From ancient China to the iPad, two infographics mark the evolution of print to digital publishing.]]> http://www.psfk.com/2011/04/does-bric-countries-hainan-summit-make-the-g20-redundant-headlines.html Mon, 18 Apr 2011 16:31:04 +0000 The West's political and financial elite is still a very long way from grasping the extent to which the global center of economic gravity is now shifting - and the implications in terms of relative and absolute living standards. Telegraph]]> http://www.psfk.com/2011/04/surveillance-shades-augment-law-enforcement.html Fri, 15 Apr 2011 11:40:58 +0000 Life imitates science fiction to enhance Brazilian crowd security.]]> http://www.psfk.com/2011/04/the-business-of-making-and-documenting-ar.html Tue, 12 Apr 2011 12:05:03 +0000 A film documents the labour of love that goes into artworks exhibited at the NOVA Contemporary Culture Festival.]]> http://www.psfk.com/2011/04/when-art-is-a-conscious-tool.html Fri, 08 Apr 2011 17:40:43 +0000 Brazilian environmental institute uses traditional crafts to raise awareness of drinking water scarcity.]]> http://www.psfk.com/2011/03/pop-up-truck-dealership-built-from-containers.html Fri, 25 Mar 2011 15:34:29 +0000 A Brazilian franchiser requested a unique and low-cost structure to display trucks imported from Asia.]]> http://www.psfk.com/2011/03/ted-2011-prize-winner-brings-humor-and-optimism-to-slums-and-conflict-zones-video.html Fri, 04 Mar 2011 19:21:34 +0000 JR's new participatory art project allows the whole world to participate.]]> http://www.psfk.com/2011/02/coca-cola-puts-happiness-into-transit-video.html Mon, 28 Feb 2011 13:24:33 +0000 Coca Cola's 'where will happiness strike next' uses familiar interaction for viral promotion success.]]>