At the CaT Conference this week, Bruno Uzzan, in charge of operations and business development for Total Immersion, presented one of the more entertaining displays of the afternoon with his overview of the company’s Augmented Reality endeavors. Augmented reality, he explained, ought to be about bridging the gap between the world we see on our screens and the physical world around us. And this can be achieved, he demonstrated, with the most ordinary of computer equipment—his presentation equipment consisted only of a mid-range PC laptop and web cam.
The trick to Total Immersion’s augmented reality strategy apparently lies in its proprietary [...]
June 5, 2009
CaT Conference in Review: Augmented Reality
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Follow @PSFK on Twitter
- Expo: A New Mural Project By Shepard Fairey, Miami http://bit.ly/5FLQyZ #art #shepardfairey [Piers]
- News: PSFK & Modo Group win Directed Trends Research project for Reckitt Benckiser London - PSFK http://bit.ly/I9KxS #jumpupanddown! [Piers]
- Fair Play? A Million Spotify Streams Earned Lady Gaga $167 http://bit.ly/91Nyx9 [Piers]
- Copenhagen Podride: Local Audio Tours Along the Subway Lines http://bit.ly/4YJsAo < @psfk
- (Pics) Os Gemeos? Massive Parade Balloon http://bit.ly/8wOo8D < @psfk
- Where Unclaimed Luggage Goes To Live Again http://bit.ly/5nrT98 < @psfk
- Indian Farmers Use SMS to Turn Irrigation Pumps On & Off http://bit.ly/4UN0GA < @psfk
- HP Labs? Central Nervous System for the Earth http://bit.ly/7OJNi4 < @psfk
- Sears Offers Gift Cards for Your Unwanted Electronics http://bit.ly/70OEKg < @psfk
- The Sonic Landscape of the City: Sirens Taken for Wonder http://bit.ly/6JISEk < @psfk
- (Pics) Tim Burton Exhibit at MoMA http://bit.ly/4oTs59 < @psfk
- Lulamae?s Sustainable Pop-Up Store, Melbourne http://bit.ly/78B8y1 < @psfk
- The Dutchess: Cannondale Concept Bike Designed For Women http://bit.ly/5Y2CTo < @psfk
- Switch Commuter Bike Folds Up to Wheel Size http://bit.ly/6b8kPm < @psfk
- The Onion: Ford Unveils New Car for 2010 http://bit.ly/6pY9ZN < @psfk
- Root http://bit.ly/6S3Uq4 < @psfk
- Britain?s Digital Economy Bill: Bought and Paid For? http://bit.ly/60F0qN < @psfk
- Duracell?s Crowdsourced Power Generation in Times Square http://bit.ly/6PFXlU < @psfk
- The Office For Subversive Architecture http://bit.ly/67mZws < @psfk
- (Pics) Google?s Employee-Sourced Zurich Office http://bit.ly/4negGy < @psfk
