http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:40:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/06/creativity-cat-in-review-augmented-reality.html Fri, 05 Jun 2009 09:06:56 +0000 At the CaT Conference this week, Bruno Uzzan, in charge of operations and business development for Total Immersion, presented one of the more entertaining displays of the afternoon with his overview of the company’s Augmented Reality endeavors. Augmented reality, he explained, ought to be about bridging the gap between the world we see on our screens and the physical world around us. And this can be achieved, he demonstrated, with the most ordinary of computer equipment—his presentation equipment consisted only of a mid-range PC laptop and web cam. The trick to Total Immersion’s augmented reality strategy apparently lies in itsRead more...]]>