PaidContent brings us news that Anheuser Busch has killed its two year old web TV project – Bud.TV. Here’s the scoop:
Bud.tv was born in 2007, just after the Super Bowl that year, offering a mix of unbranded, original content, from reality to humor. A-B execs hoped it would draw about 2 million monthly uniques. But restrictions designed to prevent under-age viewers from entering Bud.tv ended up driving most potential users away. Bud.tv’s traffic nose-dived about 40 percent in its second month to just 153,000 uniques. Nevertheless, Bud.tv limped along the next two years. Its fate was probably sealed in December, [...]
February 23, 2009
Bud Kills Its Web TV Project
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