In this age of ever-increasing product parity and marketing sameness, people form their opinions of a brand based on all the things it stands for—its values, its point of view, its “beliefs.” In the past, companies too often assumed that conveying these beliefs to their audience was limited to what they could put in an ad or a clever tagline—everything else was just business. But as people’s media habits become more diverse, more sophisticated and more “real time,” they expect a brand to be a lot more than just an occasional commercial break. And they are forming their opinions of [...]
Read more...March 18, 2009
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Follow @PSFK on Twitter
- (Pics) Google?s Employee-Sourced Zurich Office http://bit.ly/4negGy < @psfk
- Solar Powered Vertical Village http://bit.ly/6adG3o < @psfk
- Crossing our fingers that tonight's server move for PSFK will speed things up and remove the database errors! http://www.psfk.com [Piers]
- Wrath Arcane Milita Hat http://bit.ly/5gjQVR < @psfk
- (Pics) A Second Life For Old Spray Cans http://bit.ly/7AAgC2 < @psfk
- Tretorn Spring ?10 Preview http://bit.ly/91pGvk < @psfk
- Intel: Sensors Implanted in Human Brains to Control Computers http://bit.ly/5lzUxJ < @psfk
- Follow Up: Lessons from Illegal Music Downloads http://bit.ly/6PyPb5 < @psfk
- Aol. Celebrates Its Independence with a New Image http://bit.ly/4tfgCB < @psfk
- Top 5 Articles On PSFK.com From The Last 7 Days http://bit.ly/7iYvBh < @psfk
- (Pic) Futuristic Wind Instrument Made With 3 iPhones http://bit.ly/7J3SlB < @psfk
- Foodspotting: A Local, Visual Food Guide http://bit.ly/6Ttsn0 < @psfk
- Pics: Wired Holiday Store NYC http://bit.ly/5oS1wp < @psfk
- (Pics) New Amsterdam Market http://bit.ly/5EW5bZ < @psfk
- Why Sony?s Planned Music Store Won?t Start Out As A Serious iTunes Challenger http://bit.ly/8s6WT8 #sony itunes [Piers]
- NYC Announces a Better Bus Ride http://bit.ly/07xNlyA < @psfk
- 'spectacle and fantasy are the lingua franca of our time.' so use them to activate people. (stephen duncombe) #FOE4 [christine]
- Visual Inspiration: 3D Fractals http://bit.ly/7nuwXb < @psfk
- good idea: "prototype placement" in stories set in the future... From AG8 / Purefold http://bit.ly/vgUaJ #FOE4 [christine]
- Event: Thread Fashion Event at Fort Mason, SF http://bit.ly/7siYDy #fashion #craft [Piers]
