http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/05/bugaboo-goes-high-fashion-with-missoni-pics.html Thu, 12 May 2011 09:00:56 +0000 With a history of collaboration with the likes of Marc Jacobs, the Dutch Fashion Foundation, Hello Kitty, Paul Frank and even the Dutch Postal Service, the fashion-forward company has released two tailored designs as part of the project. ]]> http://www.psfk.com/2009/03/media-arts-mondays-belief-driven-behavior.html Wed, 18 Mar 2009 16:06:03 +0000 In this age of ever-increasing product parity and marketing sameness, people form their opinions of a brand based on all the things it stands for—its values, its point of view, its “beliefs.” In the past, companies too often assumed that conveying these beliefs to their audience was limited to what they could put in an ad or a clever tagline—everything else was just business. But as people’s media habits become more diverse, more sophisticated and more “real time,” they expect a brand to be a lot more than just an occasional commercial break. And they are forming their opinions ofRead more...]]>