A Burger King drive-thru in Hillside, New Jersey will be the test site for a new technology taking advantage of a car’s weight to capture the kinetic energy while it is waiting. New Energy Technologies, a next-generation alternative and renewable energy developer, will field test its latest MotionPower prototype at the roadside establishment. MotionPower aims to harness the deceleration energy that is lost every time a vehicle decelerates and feed it directly to the power grid. More than 150, 000 cars drive through the Hillside Burger King annually, and if a success, the potential of installing a roadway energy capture [...]

Burger King recently unveiled a new layout design in a store in Spring, Texas, hoping to expand the prototype across the state by the end of the year.  The new theme is heavy on pizazz and incorporates flame imagery across the restaurant.  Technical upgrades include touch-screen LCD menus, game kiosks for the kids, an energy efficient flexible batch broiler to cook extra-thick burgers and most importantly, free Wi-Fi.

The drive-thru now sports a waterfall and the roof hopes to bring customers in to the home of the Whopper with red lights mimicking flames.  If the design proves successful, maybe we’ll be [...]

Perhaps a little bit of both. We ran across these posters in Midtown Manhattan on Friday courtesy of a chain of “healthy” fast food restaurants called the Energy Kitchen. Their own ads (which we admittedly dismissed at the time) flank these spoofs and carry the tag line – “Fast Food Doesn’t Have To Be Fat Food.” Upon arriving at the company website, visitors are greeted with the following information – “Nothing Over 500 Calories” – but as we’ve seen before, calories only tell part of the story. So how does it really stack up to the competition?
Sticking with breakfast sandwiches – [...]

Continuing with their increasingly odd mix of marketing that has recently seen a campaign depicting WHOPPER® Virgins from around the world taking a blind taste against their competitors’ signature sandwiches and the release of a body spray called Flame that promises the “scent of seduction, with a hint of flame-broiled meat,” Burger King has now launched the WHOPPER® Sacrifice application for Facebook.
In an interesting bit of social network experimenting, Burger King sets out to answer the question of “What would you do for a Whopper,” by challenging participants to delete ten of their online friends in order to receive a coupon for [...]

A city panel in South Los Angeles is taking action to fight the epidemic of obesity by moving to eliminate a leading cause. On Tuesday, the council’s Planning and Land Use Committee approved a proposal to ban fast food restaurants from the area. The bill will proceed to be considered by the full city council. There is of course controversy surrounding the proposal because it specifies ‘quick service’ as the target for the ban and not food types based on health criteria.
If this ban goes through, might it have the same ripple effect as the smoking ban or the transfat [...]