http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/psfk%e2%80%99-top-five-stories-2.html Sat, 21 Jan 2012 16:45:04 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2012/01/burger-king-delivery.html Mon, 16 Jan 2012 14:00:30 +0000 The burger chain is testing a new personal service to see if it can boost sales.]]> http://www.psfk.com/2012/01/clive-owen-burger-king-ad.html Tue, 03 Jan 2012 11:00:04 +0000 Quirky ad features movie star strutting through a hotel with burger in hand, then patting school children on the head.]]> http://www.psfk.com/2011/12/confessions-of-a-mad-man-social-pimping.html Mon, 05 Dec 2011 19:06:18 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/10/burger-kings-global-packaging-design-pics.html Thu, 27 Oct 2011 12:16:41 +0000 Designer and illustrator David Iglesias reinvented the cups, bags, wrappers and cartons of the fast food restaurant.]]> http://www.psfk.com/2011/07/will-fast-food-chains-make-kids-meals-healthier.html Wed, 20 Jul 2011 11:36:23 +0000 The National Restaurant Association challenges chains and restaurants to create healthier meals for children.]]> http://www.psfk.com/2011/07/in-n-out-tops-best-fast-food-survey-headlines.html Mon, 18 Jul 2011 16:12:11 +0000 The SoCal burger chain beats McDonald's and KFC when it comes to having better food and customer service.]]> http://www.psfk.com/2010/09/a-hunter-shoots-a-bear-making-ink-correction-fluid-look-interesting.html Thu, 02 Sep 2010 16:07:24 +0000 A customized video ad on YouTube resembles the 'Subservient Chicken' of viral video yore.]]> http://www.psfk.com/2010/07/musical-shower-burger-kings-parabolic-listening-stations.html Thu, 08 Jul 2010 16:45:29 +0000 A new branch in Japan plans to have private personal entertainment options built into customer seating.]]> http://www.psfk.com/2010/06/new-burger-king-restaurant-goes-green.html Tue, 22 Jun 2010 10:30:06 +0000 A fast food eatery uses clean, renewable energy to run its operations.]]> http://www.psfk.com/2010/05/the-reimagining-of-seattles-best-coffee.html Fri, 14 May 2010 15:20:09 +0000 Seattle's Best Coffee rebrands its logo identity, and embarks on an expansion plan.]]> http://www.psfk.com/2010/04/burger-king-serves-brunch-mimosas.html Fri, 30 Apr 2010 16:27:15 +0000 In an attempt to compete with McDonald's popular breakfast offerings, Burger King is testing out a "brunch" menu in Massachusetts and Florida.]]> http://www.psfk.com/2010/02/burger-king-to-serve-seattles-best-coffee.html Fri, 19 Feb 2010 21:00:37 +0000 By September, Seattle's Best coffee (owned by Starbucks) will be served at 7,250 Burger King restaurants in the US.]]> http://www.psfk.com/2010/01/drinking-whiskey-at-burger-king.html Fri, 15 Jan 2010 16:25:56 +0000 Burger King restaurants in Japan are transforming into a kind of nightlife destination with their latest offering. ]]> http://www.psfk.com/2009/07/burger-king-drive-thru-test-site-for-generating-roadway-energy.html Thu, 09 Jul 2009 17:25:22 +0000 A Burger King drive-thru in Hillside, New Jersey will be the test site for a new technology taking advantage of a car’s weight to capture the kinetic energy while it is waiting. New Energy Technologies, a next-generation alternative and renewable energy developer, will field test its latest MotionPower prototype at the roadside establishment. MotionPower aims to harness the deceleration energy that is lost every time a vehicle decelerates and feed it directly to the power grid. More than 150, 000 cars drive through the Hillside Burger King annually, and if a success, the potential of installing a roadway energy captureRead more...]]> http://www.psfk.com/2009/06/burger-kings-new-store-layout-design.html Mon, 08 Jun 2009 14:18:24 +0000 Burger King recently unveiled a new layout design in a store in Spring, Texas, hoping to expand the prototype across the state by the end of the year.  The new theme is heavy on pizazz and incorporates flame imagery across the restaurant.  Technical upgrades include touch-screen LCD menus, game kiosks for the kids, an energy efficient flexible batch broiler to cook extra-thick burgers and most importantly, free Wi-Fi. The drive-thru now sports a waterfall and the roof hopes to bring customers in to the home of the Whopper with red lights mimicking flames.  If the design proves successful, maybe we’llRead more...]]> http://www.psfk.com/2009/03/pic-culture-jamming-or-negative-advertising.html Tue, 03 Mar 2009 14:30:05 +0000 Perhaps a little bit of both. We ran across these posters in Midtown Manhattan on Friday courtesy of a chain of “healthy” fast food restaurants called the Energy Kitchen. Their own ads (which we admittedly dismissed at the time) flank these spoofs and carry the tag line – “Fast Food Doesn’t Have To Be Fat Food.” Upon arriving at the company website, visitors are greeted with the following information – “Nothing Over 500 Calories” – but as we’ve seen before, calories only tell part of the story. So how does it really stack up to the competition? Sticking with breakfast sandwichesRead more...]]> http://www.psfk.com/2009/01/what-would-you-do-for-a-whopper.html Thu, 08 Jan 2009 21:24:25 +0000 Continuing with their increasingly odd mix of marketing that has recently seen a campaign depicting WHOPPER® Virgins from around the world taking a blind taste against their competitors’ signature sandwiches and the release of a body spray called Flame that promises the “scent of seduction, with a hint of flame-broiled meat,” Burger King has now launched the WHOPPER® Sacrifice application for Facebook. In an interesting bit of social network experimenting, Burger King sets out to answer the question of “What would you do for a Whopper,” by challenging participants to delete ten of their online friends in order to receive a couponRead more...]]> http://www.psfk.com/2007/12/south-la-moves-to-ban-fast-food-whopper-freakout-for-real.html Thu, 13 Dec 2007 18:01:14 +0000 A city panel in South Los Angeles is taking action to fight the epidemic of obesity by moving to eliminate a leading cause. On Tuesday, the council’s Planning and Land Use Committee approved a proposal to ban fast food restaurants from the area. The bill will proceed to be considered by the full city council. There is of course controversy surrounding the proposal because it specifies ‘quick service’ as the target for the ban and not food types based on health criteria. If this ban goes through, might it have the same ripple effect as the smoking ban or theRead more...]]>