Navigating the line between augmented-reality-as-buzzword-of-the-moment and the technology’s genuine utility can be tricky of late, and Jonas Jäger’s new Augmented Business Card technology is indicative of the problem. On the one hand, the concept is certainly cool—enriching a traditional paper business card with a rotatable quasi-3D image of yourself along with live Twitter updates, contact links, and gesture-controlled media. But beyond the undoubtedly slick presentation, we have to ask ourselves; will this have any relevance once the gleam and polish of augmented reality wears off, and the crumpled shrink wrap is on the floor? Augmented reality is melding functionality and [...]

Ed Cotton points us to this business card with fresh design attitude. This card for Rachel Howard was designed by The Company in the UK.