Cadbury’s One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.

To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand’s billboards throughout the UK and Ireland.

This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract section 3 of the book – Information and Ethical Consumerism.

Waiting for the bus no longer has to be an interminable process of staring slack jawed towards the horizon hoping for its arrival, in many parts of the UK at least.  As part of Cadbury’s gooey new advertising campaign – created by Saatchi & Saatchi – for their popular Creme Eggs, they have launched a touchscreen bus shelter game. The game is modeled after the classic carnival game that challenges contestants to hit as many “fill in the blank rodents” as possible as they unknowingly emerge from their burrows in set amount of time, only in this case it’s Cadbury Creme [...]