http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/cadbury-facebook-chocolate-thumbs-up.html Fri, 20 Jan 2012 15:31:48 +0000 The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.]]> http://www.psfk.com/2011/11/cadbury-wins-rights-to-purple-over-nestle-headlines.html Fri, 18 Nov 2011 09:00:04 +0000 The lawsuit put and end to the three year trademark battle between the two confectioner companies.]]> http://www.psfk.com/2011/10/blippar-makes-brands-more-interactive-by-culling-virtual-information.html Thu, 13 Oct 2011 16:17:06 +0000 When pointed at included brand logos Blippar lets users interact with 3D objects and get information on recipes and more]]> http://www.psfk.com/2011/06/krafts-naomi-campbell-ad-ruled-not-racist-by-watchdog-headlines.html Tue, 21 Jun 2011 13:26:54 +0000 The UK's Ad council said that a recent ad from Kraft's Cadbury brand was "likely to be understood to refer to Naomi Campbell's reputation for 'diva-style' behavior rather than her race".]]> http://www.psfk.com/2011/06/kraft-apologizes-over-naomi-campbell-ad-headlines.html Mon, 06 Jun 2011 01:56:46 +0000 Kraft-owned chocolate maker Cadbury has apologised after one of its adverts "caused upset" to supermodel Naomi Campbell. ]]> http://www.psfk.com/2011/05/kraft-acted-irresponsibly-in-cadbury-takeover-say-politicians.html Tue, 24 May 2011 19:29:58 +0000 The American food company Kraft Foods acted "irresponsibly and unwisely" when it pledged not to close a factory during its £11.5bn takeover of Cadbury, a UK Parliamentary Committee has concluded. ]]> http://www.psfk.com/2010/08/cadburys-spots-v-stripes-10-pocketgame-finalists.html Mon, 09 Aug 2010 21:35:49 +0000 The crowdsourced analog game competition narrows the field to 10 finalists.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-8.html Fri, 06 Aug 2010 15:17:27 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/playing-with-cadburys-spots-vs-stripes.html Tue, 06 Jul 2010 10:53:36 +0000 A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.]]> http://www.psfk.com/2009/11/cadburys-splitscreen-website-promotes-charity-contest.html Tue, 03 Nov 2009 20:00:10 +0000 Cadbury's One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.]]> http://www.psfk.com/2009/11/cadburys-splitscreen-website-promotes-charity-contest-2.html Tue, 03 Nov 2009 20:00:10 +0000 Cadbury's One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.]]> http://www.psfk.com/2009/09/wispa-gold-gives-advertising-space-to-its-fans.html Mon, 14 Sep 2009 20:55:28 +0000 To celebrate the return of Wispa Gold and say thank you to fans of the chocolate bar, Cadbury is offering up £2 million worth of advertising space for fans to potentially have their personal messages displayed on the brand's billboards throughout the UK and Ireland.]]> http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html Thu, 10 Sep 2009 07:00:19 +0000 This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract section 3 of the book – Information and Ethical Consumerism.]]> http://www.psfk.com/2009/01/smashing-cadbury-creme-eggs-in-your-free-time.html Fri, 16 Jan 2009 21:34:56 +0000 Waiting for the bus no longer has to be an interminable process of staring slack jawed towards the horizon hoping for its arrival, in many parts of the UK at least.  As part of Cadbury’s gooey new advertising campaign – created by Saatchi & Saatchi – for their popular Creme Eggs, they have launched a touchscreen bus shelter game. The game is modeled after the classic carnival game that challenges contestants to hit as many “fill in the blank rodents” as possible as they unknowingly emerge from their burrows in set amount of time, only in this case it’s Cadbury CremeRead more...]]>