A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
Fitness & Sport
AR / VR
How Isis Hijacked Pop Culture, From Hollywood to Videogames
15 february 2016
How the militant group uses gaming and film tactics in their quest to appeal and appall
Gaming Methods Employed by Likes of ‘Call of Duty’ Inspire Emergency Response Robots
4 november 2014
Free look control increases chances of finding victims inside burning buildings
When ‘Call of Duty’ and Instagram Collide
31 october 2014
First-person shooter juggernaut launches a social media assault with a digital-first publicity campaign
Call Of Duty Trailer Blurs The Line Between Journalism & Advertising
7 may 2014
Can something be called an ad if it doesn't tell you anything about the product it's pushing?
Gamers Can Now Play Call Of Duty Against Their Favorite Sports Idols
27 november 2013
To promote the game's recently released installment, a mobile app is letting fans play against their favorite pro athletes.
New ‘Call Of Duty’ Will Include Built-In Live Streaming To Youtube
12 november 2012
Game publisher Activision is looking to expand the eSports audience and allow for multi-player games to go directly from consoles to online.
Round-Up: Insightful Ideas From Our ‘Gaming For Good’ Salon
5 december 2011
Former Vice President Al Gore, Alex Bogusky and Aaron Dignan discuss various gaming concepts at PSFK's live event this past Friday that rise to the challenge of climate change.
Creating A Sense Exclusivity To Market To Men Via The Xbox
2 november 2011
Many brands are using the device's games and sports streaming to interact with and engage their target audience.
Call Of Duty On The Cover Of Time?
15 june 2011
Time lends its iconic cover to Activision as a preorder incentive for the upcoming Modern Warfare 3 video game.
‘Call of Duty’ Social Network Creates The Ultimate Multiplayer
3 june 2011
The latest iteration of the Call of Duty franchise, 'Call of Duty: Elite,' combines the connective logic that powers Facebook with its popular game.
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