The snack consists of a single-serving of broth that can be poured over a packet of dried noodles and vegetables.
The limited edition cans celebrate the 50th anniversary of the artist's '32 Campbell's Soup Cans.'
The company's new CEO Denise Morrison took on the daunting task of reinvigorating the 140-year-old brand with a mandate of rolling out more convenient, ethnic, and hip products.
The playful tribute to Colbert à la Andy Warhol is "an irony rich mouthful" referencing a Colbert Report Show "Soup War" segment.
Recognizing the limitations of consumer research methodologies, Campbell Soup has been tapping into 'neuromarketing' techniques to pinpoint what is truly most engaging and emotionally compelling for a consumer