http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/06/movimento-canarinho.html Mon, 15 Jun 2009 14:56:22 +0000 Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major competition, the World Cup. As the Brazilian team enters the field all dressed in yellow, the radio broadcaster Geraldo José de Almeida spontaneously creates the nickname that would characterize the team from that day on: Canarinho (“Little Canary”), a yellow bird very common in Brazil. Inspired by Brazilian street art and street soccer, Movimento Canarinho is Nike’s first campaign to be developed 100% in (and for) Brazil. The initiative attempts to rescue the Canarinho sprit: the spirit of those who know theyRead more...]]>