http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:15:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/the-real-world-gets-the-lego-fied-in-a-new-mural-series.html Thu, 28 Jul 2011 15:33:06 +0000 Professional LEGO artist Nicholas Foo's murals transform your surroundings into tiny building block fun.]]> http://www.psfk.com/2011/06/this-abridged-week-in-brand-strategy-marketing.html Fri, 24 Jun 2011 15:00:41 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/06/ted-blog-counter-programming-the-festival-of-creativity.html Thu, 23 Jun 2011 17:19:42 +0000 TED shares their experience at the annual Cannes Festival of Creativity and Cannes Lions Awards, and features speakers Bruno Giussani (TED European director), Bill Barhydt, Tom Chatfield, Sarah Kay, and Kathryn Shulz.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-5.html Mon, 19 Jul 2010 10:14:49 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/agile-advertising-and-the-four-feedback-loops.html Wed, 07 Jul 2010 11:19:54 +0000 A presentation from ad effectiveness software start-up Burt got us thinking that creativity and analysis/measurement don't need to be mutually exclusive.]]> http://www.psfk.com/2010/06/video-new-old-spice-man-mercial.html Wed, 30 Jun 2010 18:02:40 +0000 Upping the ante on the "I'm on a horse" concept, a new commercial within the "Man Your Man Could Smell Like" campaign takes the man to more adventurous places]]> http://www.psfk.com/2010/06/george-parker-should-we-can-cannes.html Tue, 29 Jun 2010 11:01:14 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/06/this-week-in-brand-strategy-advertising-2.html Sat, 26 Jun 2010 10:31:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/the-case-for-quirky-brands.html Wed, 23 Jun 2010 10:26:38 +0000 The Hendricks Gin "Curiositorium" got us thinking about brands that tell a story by embracing their quirks and niche appeal.]]> http://www.psfk.com/2010/06/unilevers-smile-activated-ice-cream-machine.html Tue, 22 Jun 2010 11:10:26 +0000 The branded vending machine experience "shares happy" during its intro at Cannes.]]> http://www.psfk.com/2010/05/george-parker-awards-we-don%e2%80%99t-need-no-stinkin%e2%80%99-awards.html Tue, 04 May 2010 10:30:08 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/06/do-not-attempt-to-adjust-your-superhetrodyne-receiver-we-are-in-charge.html Tue, 16 Jun 2009 09:00:28 +0000 It’s interesting that just as the unwashed TV watching masses are coping with the drama of going completely digital, within days the annual opera buffo show known in the trade as the “Cannes Lions” will take place. As the Adverati sit through screenings of the latest TV spots Brazil, Dubai and Timbuktu’s finest have come up with (all of which for some reason seem to have been shot with an English sound track) Joe Bob will be kicking the shit out of his ten year old Wal-Mart set, ‘cos that Godamn converter box doesn’t work with his bent wire, coatRead more...]]>