http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html Mon, 21 Sep 2009 14:27:24 +0000 Over the past year we’ve noticed experimentation in Starbucks’ marketing, a reflection of an identity crisis in the industry as “mass-market powerhouses” McDonald’s and Dunkin’ Donuts use the recession to rise from below. On the opposite front gourmet coffee startups are beginning to present the premium quality Starbucks once used as its primary selling point. ]]>