Ad veteran Carl Johnson runs a marketing agency in New York that all others are watching. Within 12 months, they work with CocaCola and the New York Times. That doesn’t stop them: Anomaly is down to the last four agencies pitching for the BMW USA business. IF sat with Carl to talk about why he returned to the agency world and why the major brands are attracted to this new model of agency.

Tell us about the Anomaly. Having taken a break from the agency world, why did you come back and start this?
Before I left New York for the glorious [...]