http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:00:27 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/01/toasting-to-charity-with-hope-wines.html Tue, 06 Jan 2009 12:00:14 +0000 Jake Kloberdanz, CEO of Hope Wine, has taken the idea of “cause branding” where for-profit corporations partner with non-profit organizations to release limited edition products and services to raise money for charities and created a company around it. Realizing that these short term relationships were beneficial for everyone involved – corporations could promote themselves as socially conscious while simultaneously bolstering sales, non-profits received much needed funding and customers could make purchases they felt good about – Kloberdanz didn’t see any reason these same ideals couldn’t function as a sustainable business model year round. Launched in early 2007, the Southern California based company currentlyRead more...]]>