Advertising august 4, 2009
We wrote last week about Apple's efforts to preserve the sanctity of the album through artwork and extras, a move that attempts to synthesize the digital format's emerging dominance with the holistic listening experience of the past. But what is the future of the album exactly? Is it merely an outmoded concept that speaks more to the artist's craft than what the audience actually wants to hear (i.e. hit singles divorced of any context that can be easily inserted into personalized playlists)?