At the NY Tech Meetup in February, we got a peek at a new mobile service called omgicu. After its launch a few weeks back, there has been a lot of buzz–and debate–about it. omgicu can be described as a real-time version of Gawker Stawker, enabling anyone to “spot” celebs and blast it out Gossip Girl-style to anyone who has opted in for area alerts. We recently sat down with Hugh Dornbush, the company’s founder, to talk about the evolution of celebrity media, our genetic drive to gossip, and birdwatching.

What inspired you to create the service?
I was in mobile for [...]

What celebrities do you look like?

Research has shown that the number of adverts using celebrities stars to sell brands has fallen sharply in the past five years. Meanwhile the research has also shown that viewers still respond to celebrity endorsement but only if they are pushing a worthwhile product.
Speaking to the Guardian, Matthew Bull, the worldwide creative director of the advertising agency Lowe, said that many adverts used celebrities to mask a weak idea, but if an idea was strong celebrities could enhance them.
Guardian Article