http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/prada-24-hour-pop-up-museum.html Wed, 18 Jan 2012 18:40:31 +0000 Francesco Vezzoli, whose past projects have included Lady Gag playing piano at the LACMA, collaborates with the high fashion house to create a installation that is sure to comment on the decadence of our time.]]> http://www.psfk.com/2012/01/suze-orman-debit-card.html Wed, 11 Jan 2012 16:29:09 +0000 Suze Orman uses her credibility to create a self-branded MasterCard that is completely secure and will never let you overspend.]]> http://www.psfk.com/2012/01/paris-hilton-branding.html Fri, 06 Jan 2012 17:30:09 +0000 Forget US military might: Paris Hilton Enterprises is a far more effective way of spreading the American Dream across the globe.]]> http://www.psfk.com/2011/11/an-avid-celeb-hound-creates-art-show-of-all-his-snaps-with-the-stars.html Tue, 29 Nov 2011 12:00:30 +0000 Richard & Famous is the exhibition put on by photographer Richard Simpkin of all his shots of himself with infamous celebrities.]]> http://www.psfk.com/2011/09/a-profile-of-ashton-kutcher-tech-entrepreneur.html Mon, 19 Sep 2011 15:06:07 +0000 The actor has carved out a reputation as a master of the highly complex and ultra-competitive start-up scene whose celebrity touch – and millions of dollars in potential investment fund are making him quite the success.]]> http://www.psfk.com/2011/08/from-singers-to-rockstars-in-one-photo.html Wed, 24 Aug 2011 16:26:52 +0000 Proud Galleries in London is holding a photography show called '20th Century Icons' of photographs that turned singers to demigods of their time.]]> http://www.psfk.com/2011/08/shop-%e2%80%98til-you-drop-chicago%e2%80%99s-magnificent-mile-shopping-festival.html Tue, 23 Aug 2011 17:01:49 +0000 The Windy city will be hosting a shopping festival complete with deals in order to boost tourism spending.]]> http://www.psfk.com/2011/08/is-ashton-kutcher-the-new-face-of-the-social-media-geek.html Thu, 18 Aug 2011 16:22:49 +0000 Not only is celebrity Ashton Kutcher the face of the September issue of Details magazine, he also had a hand in adapting an online-only version to Facebook, Tumblr and Twitter.]]> http://www.psfk.com/2011/08/will-matt-damon-run-for-president.html Mon, 15 Aug 2011 11:15:57 +0000 The line between Hollywood fame and political power is often blurred, so suggestions that the liberal actor might run can't be dismissed.]]> http://www.psfk.com/2011/08/ipad-app-lets-women-try-out-different-hairstyles-2.html Fri, 12 Aug 2011 14:06:57 +0000 U.S. fashion magazine InStyle, has created an iPad app that lets women virtually try out different hair cuts, styles and colors as they appear augmented on the user.]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-3.html Sat, 06 Aug 2011 13:55:52 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/08/sharpie-starts-revolution-with-aggressive-ad-campaign.html Fri, 05 Aug 2011 17:08:10 +0000 Sharpie encourages teens to use their markers to start a revolution in a multi-million dollar ad campaign that reaches out in every medium possible.]]> http://www.psfk.com/2011/07/is-drinking-water-overrated.html Sat, 30 Jul 2011 15:24:19 +0000 We've been told to drink at least eight glasses a day - But is the tide finally turning on the health benefits of H20?]]> http://www.psfk.com/2011/07/gwen-stefani-latest-to-join-target%e2%80%99s-design-roster-headlines.html Wed, 20 Jul 2011 16:22:53 +0000 The singer/designer's collection for Target called Harajuku Mini will include clothing and accessories.]]> http://www.psfk.com/2011/07/ed-cotton-diageo-partners-with-celebrities-to-win-over-consumers.html Tue, 19 Jul 2011 12:25:54 +0000 The spirits holding company collaborates with Pharrell Williams to create a liquor targeted at women called Qream.]]> http://www.psfk.com/2011/05/our-dangerous-culture-of-celebritization.html Tue, 24 May 2011 08:59:18 +0000 Danah Boyd examines the widespread celebritization in society, focusing on the story of one teen's digital persona - 'Kiki Kannibal.']]> http://www.psfk.com/2011/04/from-stephen-fry-to-hugh-grant-the-rise-of-the-celebrity-activist.html Thu, 21 Apr 2011 20:54:18 +0000 Once the famous just fronted charity appeals. Now an increasing number are putting their weight behind political causes. ]]> http://www.psfk.com/2011/04/celebrity-contagion-and-rfid-enhanced-curiosity.html Mon, 11 Apr 2011 15:37:39 +0000 Technology allows celebrity fans a new way to engage with the stars.]]> http://www.psfk.com/2011/04/life-and-times-jay-zs-editorial-play.html Tue, 05 Apr 2011 15:25:49 +0000 The multi-talented entrepreneur enters the online publishing realm, where he'll serve as editorial director and lead curator.]]> http://www.psfk.com/2011/01/will-i-am-becomes-intels-director-of-creative-innovation.html Tue, 25 Jan 2011 21:22:01 +0000 The computer chip manufacturer brings on the superstar producer to help fuel new development.]]> http://www.psfk.com/2010/10/video-the-engineering-of-a-pop-star.html Tue, 19 Oct 2010 12:22:09 +0000 Pop music meet robotics with the HRP-4C.]]> http://www.psfk.com/2010/03/lady-gagas-social-media-genius.html Fri, 05 Mar 2010 20:46:08 +0000 Much is being said these days about Lady Gaga and her team's marketing genius, as evidenced by her rapid ascend to the top of the charts, her incessantly played tunes, and her ability to license her brand (and videos) out.]]> http://www.psfk.com/2009/05/psfk-interview-hugh-dornbush-of-omgicu.html Thu, 21 May 2009 14:34:54 +0000 At the NY Tech Meetup in February, we got a peek at a new mobile service called omgicu. After its launch a few weeks back, there has been a lot of buzz–and debate–about it. omgicu can be described as a real-time version of Gawker Stawker, enabling anyone to “spot” celebs and blast it out Gossip Girl-style to anyone who has opted in for area alerts. We recently sat down with Hugh Dornbush, the company’s founder, to talk about the evolution of celebrity media, our genetic drive to gossip, and birdwatching. What inspired you to create the service? I was inRead more...]]> http://www.psfk.com/2006/09/celebrity_face_.html Mon, 18 Sep 2006 22:21:25 +0000 What celebrities do you look like?]]> http://www.psfk.com/2005/06/ads-no-celebs-please-were-british.html Thu, 16 Jun 2005 17:14:55 +0000 Research has shown that the number of adverts using celebrities stars to sell brands has fallen sharply in the past five years. Meanwhile the research has also shown that viewers still respond to celebrity endorsement but only if they are pushing a worthwhile product. Speaking to the Guardian, Matthew Bull, the worldwide creative director of the advertising agency Lowe, said that many adverts used celebrities to mask a weak idea, but if an idea was strong celebrities could enhance them. Guardian Article]]>