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Technology august 4, 2016

Campaign Challenges Programmers To Break A Code To Receive Free Snacks

Popcorn brand Halfpops has created a contest for talented coders with a prize of a month worth of treats

Advertising august 29, 2014

Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge

Czech brew brand Two Tales completes the feat by swimming through some of the world's coldest waters

Innovation july 26, 2013

GE Crowdsources The Design Of Sophisticated Airplane Parts [Pics]

Leading innovation company look to the maker community for 3D-printed schematics.

Work february 20, 2013

Four Chan Creator Designs Social iPad Drawing App

Draw Quest created by start-up genius Chris Poole challenges tablet owners to draw a new picture every day.

Cities december 18, 2012

Heineken Challenges Fans To Meet Someone From Every Country, In One City

The beer brand challenged two guys to meet someone from 194 different countries in 2 weeks, without leaving Amsterdam.

Arts & Culture august 27, 2012

Photographers Show Reality Behind Perfect ‘Advertised’ Bodies [Gallery]

Dagmar Keller and Martin Wittwer challenge print ad norms by layering seemingly 'flawless' fashion ads onto their own figures.

IoT may 10, 2012

Turn Your Smartphone Into A Virtual Basketball

ING's latest campaign for the German Basketball League has hundreds of smartphone users "throwing" their phones to a billboard for a free throw challenge.

Technology march 20, 2012

Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition

Boehringer Ingelheim is partnering with online platform Kaggle to challenge the internet to solve a complex biological problem.

Gaming & Play december 29, 2011

GPS Powered Fitness Games Use Social Motivation As Impetus [Future Of Gaming]

Pulswatch has created a GPS powered wearable smart sensor that allows users to set fitness goals, track their workouts and challenge one another to one of four interactive running games which spur continued exercise.

Retail september 22, 2011

Does Best Buy Need To Evolve In Order To Stay Afloat?

Faced with falling sales, Best Buy's CMO explains the retailer's attempt to redefine itself and regain its competitive edge.

Advertising july 20, 2011

Will Fast Food Chains Make Kids’ Meals Healthier?

The National Restaurant Association challenges chains and restaurants to create healthier meals for children.

Work march 3, 2011

The Tightening Feedback Loop Of Popular Culture

CP+B's Mathew Ray talks with PSFK in anticipation for his upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Retail april 1, 2010

The Betacup Challenge: How To Eliminate Disposable Coffee Cups

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.

Cities september 29, 2009

Bicycle Beats Helicopter

The São Paulo Intermodal Challenge was simple: get from point A to point B as quickly as possible – during rush hour – using the mode of transportation of your choice.


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