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Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge
29 august 2014
Czech brew brand Two Tales completes the feat by swimming through some of the world's coldest waters
GE Crowdsources The Design Of Sophisticated Airplane Parts [Pics]
26 july 2013
Leading innovation company look to the maker community for 3D-printed schematics.
Four Chan Creator Designs Social iPad Drawing App
20 february 2013
Draw Quest created by start-up genius Chris Poole challenges tablet owners to draw a new picture every day.
Heineken Challenges Fans To Meet Someone From Every Country, In One City
18 december 2012
The beer brand challenged two guys to meet someone from 194 different countries in 2 weeks, without leaving Amsterdam.
Photographers Show Reality Behind Perfect ‘Advertised’ Bodies [Gallery]
27 august 2012
Dagmar Keller and Martin Wittwer challenge print ad norms by layering seemingly 'flawless' fashion ads onto their own figures.
Turn Your Smartphone Into A Virtual Basketball
10 may 2012
ING's latest campaign for the German Basketball League has hundreds of smartphone users "throwing" their phones to a billboard for a free throw challenge.
Pharma Company Gamifies Its Reseach Through A Crowdsourced Competition
20 march 2012
Boehringer Ingelheim is partnering with online platform Kaggle to challenge the internet to solve a complex biological problem.
GPS Powered Fitness Games Use Social Motivation As Impetus [Future Of Gaming]
29 december 2011
Pulswatch has created a GPS powered wearable smart sensor that allows users to set fitness goals, track their workouts and challenge one another to one of four interactive running games which spur continued exercise.
Does Best Buy Need To Evolve In Order To Stay Afloat?
22 september 2011
Faced with falling sales, Best Buy's CMO explains the retailer's attempt to redefine itself and regain its competitive edge.
Will Fast Food Chains Make Kids’ Meals Healthier?
20 july 2011
The National Restaurant Association challenges chains and restaurants to create healthier meals for children.
The Tightening Feedback Loop Of Popular Culture
3 march 2011
CP+B's Mathew Ray talks with PSFK in anticipation for his upcoming presentation at our Future of Mobile Marketing Salon in Austin.
The Betacup Challenge: How To Eliminate Disposable Coffee Cups
1 april 2010
The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.
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